Grieving Through the Marketing Blitz: Why Brands Must Offer Opt-Outs for Mother's Day Promotions
The approach of Mother’s Day brings a wave of emotion for many, but for those who have lost their mothers, struggled with strained family ties, or faced fertility challenges, the holiday can feel inescapably painful—made worse by relentless marketing campaigns that flood inboxes and stores with reminders of maternal bonds. Recent personal accounts, such as the widely shared story in Business Insider by a grieving daughter, have sparked renewed calls for brands to make it easier for individuals to opt out of emotionally triggering promotional materials ahead of Mother’s Day. Advocates argue that such compassion is not only a matter of kindness but of inclusivity—a lesson with broad resonance in Thailand’s own evolving commercial and cultural landscape.