#Ostracism

A new psychological study has revealed surprising insights into one of the most awkward social dilemmas: would you rather be ignored, or be the subject of gossip? According to recent research published in the journal Self and Identity, neither choice is pleasant—but for very different reasons. The findings, based on five experiments with more than 1,000 participants, open a window onto how Thai society and its cultural emphasis on face and social harmony might shape our responses to these powerful social forces.

A new psychological study explores a common social dilemma: would you rather be ignored or be the subject of gossip? The research, published in Self and Identity, suggests neither option is pleasant, each for different reasons. Conducted with more than 1,000 participants across five experiments, the study offers insight into how social dynamics—especially in Thai culture—shape our reactions to being talked about or left out.

Researchers from a leading Bangkok hospital collaborated with international partners to examine why people dislike negative gossip and why ostracism still stings, even in subtle forms. The lead author explains that being excluded can make someone feel like an outsider and worthless, underscoring how social belonging remains a central human need. In Thai contexts, where harmony and face-saving are valued, both gossip and silence carry meaningful weight for individuals and families.