#OutboundTourism

As the international travel industry mounts a determined comeback after pandemic-era setbacks, new skepticism is emerging among would-be tourists, fueled by controversial ad campaigns and rising concerns over safety, reputation, and human rights in key destinations. A recent opinion column published in The Boston Globe on July 3, 2025, highlights a growing wave of “wayward tourism promotions” and the complex, often contradictory realities facing travelers in 2025, raising questions especially relevant for Thai travelers considering outbound journeys (Boston Globe).