#Parentingchallenges

Millennial parents are facing parenting pressures and challenges more complex—if not downright unimaginable—than those experienced by earlier generations, according to new research and real-life accounts. From the insistence of “always-on” work culture to soaring living costs, a childhood defined by digital immersion, and a barrage of social expectations, the millennial parenting experience is rewriting what it means to raise children in the 21st century. The implications are profound—not just for families, but also for schools, community institutions, and Thai society navigating rapidly shifting social norms.

Millennial parents face pressures that often feel overwhelming by design. A blend of nonstop work culture, rising living costs, and a child-rearing landscape shaped by digital immersion is redefining what it means to raise children in the 21st century. The shift affects families, schools, and Thai communities as social norms evolve at a rapid pace.

Traditionally, parents from Gen X and the Baby Boom era relied on stable routines, predictable work hours, and strong extended-family support. Today’s millennial parents juggle flexible careers, urban living, and a fierce demand for constant involvement in their children’s lives. In Thailand, urban households report similar strains, with many moms and dads balancing careers and caretaking under intense social scrutiny.