#Paris

A 15% surge in Chinese visitors to Paris signals a robust rebound in global luxury travel and a renewed appetite for European city breaks after the pandemic era of travel restrictions. The lead story points to a quiet but powerful shift: Paris remains a magnet for Chinese travelers, not just for its world‑famous museums and couture boutiques, but for a broader cultural experience that blends history, gastronomy, and modern city life. For Thai travelers and Thai tourism professionals watching global travel patterns, the Paris rebound is another piece of a long-running puzzle about how Asia’s shifting outbound demand shapes regional and domestic travel ecosystems.