#Passionmyth

The oft-repeated career advice to “follow your passion” may sound uplifting, but mounting research reveals it can actually set people up for disappointment, inflexibility, and even economic hardship. As this philosophy saturates commencement speeches, motivational seminars, and social media, a growing group of psychologists and workplace researchers are urging a deeper, more practical approach to career fulfillment—especially for those in Thailand navigating education and job markets shaped by rapid technological change and economic uncertainty.

A growing body of research questions the wisdom of the mantra “follow your passion.” In Thailand, where education and job markets shift due to technology and tourism, this nuance matters for students, parents, and policymakers. Experts warn that chasing a single passion can limit options, fuel anxiety, and threaten financial security.

Across universities and workplaces, the idea of discovering one true passion before acting can create pressure for Thai graduates entering competitive markets. Researchers advocate building transferable skills and cultivating curiosity. By testing different paths and gaining varied experiences, Thai workers may uncover genuine interests while aligning with market needs. Data from leading research groups shows that developing skills and exploring options often yields more durable career satisfaction than chasing a predefined passion alone.