#Peerpressure

A new wave of research and social commentary is upending long-held assumptions that drinking alcohol is a shortcut to popularity, confidence, or being “cool.” As reflected in a recent reflection piece from Psychology Today titled “I Thought Drinking Made Me Cool. I Was Wrong” (published July 2025), growing numbers of young people, health professionals, and marketing analysts are scrutinizing the links between alcohol, peer pressure, and self-image. As Thai society continues to grapple with its own evolving drinking culture, these insights hold timely lessons for youth, educators, and policymakers alike.

Recent evidence challenges the idea that alcohol makes people more popular, confident, or “cool.” A July 2025 reflection in Psychology Today highlights how health professionals, educators, and young people in Thailand are reexamining the link between drinking, peer pressure, and self-image. The insights offer timely lessons for Thai youth, teachers, and policymakers amid evolving drinking cultures.

The idea of the “cool drinker” persists in advertising and pop culture. Bar scenes on international TV and ongoing marketing campaigns suggest that sociability and success come with drinking. New data and candid reflections from former supporters question whether alcohol truly delivers social ease, likability, or lasting confidence.

Recent insights from leading experts are shaking up long-held assumptions about the roots of youth delinquency, emphasizing that parental influence—while crucial—is not the sole factor determining whether children turn to crime. At a parent support meeting hosted by the Ammar Empowerment Network, a management professor from the University of the West Indies argued that society is too quick to blame parents for their children’s misdeeds, overlooking the complex interplay of environment, peer influence, and broader social context (“Parents ‘not always at fault’”, Nation News, July 2025).

New global insights challenge the notion that parents alone determine whether children turn to crime. While family support remains vital, researchers emphasize that peers, school culture, and community context also shape youth behavior. The takeaway comes after a parent-support event hosted by the Ammar Empowerment Network, where a management professor stressed that blaming parents oversimplifies the issue.

In Thailand, rapid urbanization and intense academic pressures are tightening family strains. Current research and Thai data suggest that a parent-centered approach to preventing juvenile crime is insufficient. Youth behavior develops within a web of influences, with peers and school environments often carrying more weight as adolescence begins.

A new study from the University of Texas at Arlington reveals that peer pressure and misperceptions of campus drinking norms fuel risky alcohol use among college students. The findings, published in Substance Use & Misuse, show many students overestimate how much their peers drink. That mistaken belief pushes them to drink more and increases the likelihood of academic, social, and health harms. Importantly, the researchers identify practical strategies that help students resist pressure and reduce harm, even where heavy drinking feels normative.

A new study from The University of Texas at Arlington has shed light on how peer pressure and mistaken beliefs about campus drinking culture are fueling risky alcohol consumption among college students—insights that carry significant lessons for university communities around the globe, including Thailand. The research, published in the journal Substance Use & Misuse, finds that students tend to overestimate how much their peers drink, which in turn drives up their own alcohol intake and increases the risk of academic, social, and health consequences. Crucially, the researchers also identified simple strategies that can empower students to resist this pressure and reduce alcohol-related harm, even in environments where heavy drinking feels like the norm (neurosciencenews.com).