Global cool traits shaping Thai youth culture and education
A global study identifies six core traits that define “cool,” cutting across cultures and countries, including Thailand. Researchers say extroversion, hedonism, power, adventurousness, openness to experience, and autonomy shape how young people experience media, trends, and social life in Thai schools and communities. The findings offer fresh insight into how global exchange influences Thai youth, education, and culture.
The appeal of being cool has long influenced friendships, fashion, and status. A cross-country team surveyed nearly 6,000 adults in 13 nations, asking them to rate others as “cool,” “uncool,” “good,” or “not good.” Across Bangkok, Berlin, and Lagos, a similar profile emerged: energetic social presence, pleasure-seeking, influence, risk-taking, openness, and independence.
