#PetHealth

The burgeoning $6.3 trillion wellness industry, often celebrated for promoting natural remedies and health innovations, is now under scrutiny for potentially facilitating viral outbreaks that threaten both animal and human populations. Central to this concern is the raw pet food market, which significantly overlaps with anti-science sentiment, and the misinformation that is causing harm beyond consumer health. With the recent spread of the H5N1 bird flu, there are increasing fears that this could be the seed of the next global pandemic.