#PlatformGovernance

Meta has turned private AI prompts into a public, social experience. Its new AI site lets users share prompts and generated content in a feed similar to social posts. This marks a shift from the private use of generative AI tools like ChatGPT, Google Gemini, or Claude, where prompts stay with the user unless shared intentionally.

This development reframes human-AI interaction for a broad audience. In Thailand and across Asia, social features on AI platforms could influence how people learn, create, and communicate online. As Thai schools and workplaces increasingly adopt AI for education, health, and creative tasks, understanding public prompting becomes more relevant. Meta’s social feed aims to lower barriers for “AI newbies” by making the process visible and encouraging experimentation. Yet it also raises questions about privacy, content quality, and digital culture.

Meta’s recently launched AI site has transformed private prompting into a public, social experience, causing both fascination and discomfort among users and experts. As the world’s leading social media company, Meta is experimenting with a Pinterest-like social feed for its Meta AI chatbot, allowing users to share their AI prompts and generated content with the world in just a few clicks. This change marks a significant shift from the traditional, private experience of using generative AI tools like ChatGPT, Google Gemini, or Claude, where prompts and outputs remained mostly confined to the user unless deliberately shared elsewhere.