#PostDisaster

Nearly two years after catastrophic wildfires devastated significant portions of West Maui and Upcountry, the island’s tourism industry is charting a slow but steady comeback. Recent figures released by the Hawaii Department of Business, Economic Development and Tourism indicate a complex recovery: while visitor arrivals and spending figures are climbing, they remain distinctly below pre-disaster levels. This nuanced recovery, marked by resilient local efforts and strategic marketing, offers timely insights for Thailand’s tourism-dependent provinces still reeling from natural disasters, including the 2022 floods in Ubon Ratchathani and recurring wildfire threats in the North.