AI as travel co-pilot: 8% of travellers now plan holidays with AI, with younger generations leading the trend
A recent industry survey reveals that eight in every hundred holidaymakers are turning to artificial intelligence to plan their trips, up from four percent just a year ago. The finding underscores a rapid shift in how people discover destinations, compare options, and assemble itineraries. The trend is strongest among younger travellers, with Gen Z and younger Millennials more likely to rely on AI-powered ideas, itinerary optimizers, and personalized suggestions when mapping out a break from work or studies. For Thai readers, the news signals a potential acceleration in both outbound travel planning and the broader digital-ization of the tourism sector here at home.