Thai Teens and the Protein Powder Trend: A Balanced Path for Health and Culture
A rising current in youth health is sweeping through Thailand: interest in protein supplements. Social media, coaches, and family members influence the belief that more protein equals stronger muscles and better well-being. Protein shakes, bars, and powders are increasingly present in Thai supermarkets and convenience stores, but experts warn unsupervised use may pose health risks for adolescents seeking rapid results.
The trend is amplified by online fitness culture. In the United States, research from a leading children’s hospital shows about four in ten teens used some form of protein supplement in the past year, with teen boys more likely to use protein daily. In Thailand’s urban centers, gyms, school teams, and sports clubs report growing inquiries and usage among teens, signaling a broader shift toward Western-style nutrition and body image ideals.