#ProteinSupplements

A new wave of protein supplement use among teenagers is sweeping across the globe and reaching Thailand, with social media influencers, coaches, and even some parents fueling the belief that more protein equals more muscle and better health. While protein shakes, bars, and powders are easily found in Thai supermarkets and convenience stores, new research and expert opinion warn that excessive and unsupervised use of these supplements may carry concerning health risks—especially among youths chasing rapid results.

Across the globe, an increasing number of teenagers are turning to protein supplements as they strive to build muscle and achieve the body ideals promoted on social media. Recent research from the University of Michigan’s Mott Children’s Hospital has brought this trend into sharp focus, revealing that approximately 40% of teens consumed some form of protein supplement in the past year. This surge in popularity—echoed from the United States to Europe, and increasingly within Asian contexts—raises important questions for Thai parents, educators, and health professionals as social media-driven fitness trends reach new heights in the Kingdom.