#Psychology

More college students than ever before are choosing to major in psychology, drawn by the field’s versatility and its promise to help understand both themselves and others. Yet, as the latest research and economic data reveal, this boom comes with a significant financial catch for graduates. While the degree opens doors to a host of industries, the starting and mid-career salaries for psychology majors often lag behind those of peers in more specialized or technical disciplines—a tension now under scrutiny for both Thai and global students making career decisions in today’s changing economy (Newsweek/MSN).

A growing number of Thai students are choosing psychology for its versatility and its promise of understanding human behavior. Yet new data reveal a gap between expectations and earnings for graduates, prompting families and policymakers to rethink career paths in Thailand and beyond.

The rise of psychology is not sudden. Globally, it remains a top undergraduate choice, and interest has surged since 2020. In the United States, psychology accounted for about six percent of bachelor’s degrees in 2020–2021, reflecting cross-industry appeal. In Thailand, larger psychology cohorts are visible as awareness of mental health grows and school counseling expands, aided by media coverage of pandemic-era needs.

Mental health is increasingly understood as more than an individual issue. Relationships and social context play a central role in wellbeing. This perspective invites Thailand to rethink care in schools, workplaces, and communities.

Traditionally, psychology has treated the mind as separate from the body and surroundings. This view, rooted in long-standing theories, has shaped mental health systems worldwide, including in Thailand. Many diagnoses emphasize internal conflicts and cognitive patterns over the social web in which people live.

A growing wave of psychological research and theory is turning the spotlight away from the individual mind and highlighting the profound impact of relationships on mental health. New arguments from the field of relational psychology challenge the traditional view that mental disorders are rooted solely within the individual, calling for a social and interpersonal understanding of mental wellbeing—a perspective with sweeping implications for how Thai society approaches mental health care.

A groundbreaking study has revealed that scents can fundamentally alter decision-making in mammals by forging indirect associations in the brain—findings that may pave the way for innovative treatments for mental health conditions in humans. The new research, conducted by a multidisciplinary team led by a doctoral student and supervised by a leading neuroscientist, used behavioral experiments in mice to explore how the brain’s response to smells influences future choices—offering important insights for both science and society.

A recent study reveals that odors can subtly shape decision-making by forming indirect brain connections. For Thai audiences, the findings illuminate potential future therapies for mental health conditions while underscoring the practical value of everyday scents.

In the research, mice learned to associate a banana scent with a pleasant taste and an almond scent with a salty taste. Later, the banana scent was paired with an unpleasant event. The mice began avoiding the sweet taste whenever the banana odor appeared, even though the taste itself did not change. This demonstrates that decisions can be guided by indirect connections between sensory cues. The lead investigator explains that the brain creates an indirect link between the sweet taste and the aversive experience through its association with a specific smell.

A recent study spotlights five everyday “time vampires” that quietly steal hours from our day. For Thai readers, the findings land in a culture where busyness is valued, even as digital tools and services rise to support productivity.

In Bangkok, Chiang Mai, and other urban centers, many Thais feel there is never enough time. The government and education sectors are exploring better work-life balance and mental wellbeing. Even a modest daily loss to these time vampires can add up to more than 60 hours annually—time that could be spent with family, on health, social activities, or personal growth. Data from reputable institutions underscores the value of mindful routines in a fast-paced society.

Talking to pets as if they understand us may reflect and strengthen important emotional abilities for owners. As pet ownership grows in Thailand and worldwide, researchers are exploring how dialogue with animals relates to well-being and social connection. Recent findings point to seven distinct emotional strengths linked to this habit.

In Thailand, more households welcome animals—from Bangkok apartments to rural homes—prompting researchers to re-examine how dialogue with pets affects daily life. Studies suggest that treating pets as if they can understand language is more than play; it may align with traits like empathy, resilience, creativity, mindfulness, compassion, self-awareness, and optimism, which support mental health and social functioning.

A brief, guided breathing practice can noticeably improve how people regulate negative emotions. A three-minute “box breathing” routine—slow inhales, holds, and exhales—may offer a fast, accessible way to calm the mind, reduce agitation, and strengthen self-control during daily stress.

Emotional regulation is central to mental wellbeing. For many Thai families, maintaining harmony at home, staying productive at work, and contributing to community life depend on managing emotions effectively. The latest findings provide a practical option for those seeking non-drug strategies, showing that short, deliberate breathing can yield immediate mood and resilience benefits.

A new psychological study has found that everyday sounds of illness, such as coughing and sniffling, may disturb learning more than we realize—by subtly distracting students and impairing their academic performance. The research, published in Evolutionary Psychological Science and reported by PsyPost, reveals that exposure to common pathogen-related sounds during a learning task results in statistically significant declines in test scores, raising questions about classroom environments and the human mind’s sensitivity to signs of disease (psypost.org).

Humor weaves through Thai life—from family meals and bustling markets to Songkran celebrations. New research shows humor can either strengthen bonds or quietly undermine them. Not every joke is harmless; some may erode trust, self-esteem, and emotional safety over time.

A seasoned psychologist distinguishes between benign humor—playful teasing, warmth, and self-enhancing jokes—and injurious humor such as sarcasm, ridicule, or passive contempt. The latter can hide power dynamics as light-hearted fun and weaken closeness. For Thai readers, where kreng-jai (face-saving) and harmony are central, distinguishing playful banter from harm is especially important for couples, friends, and families navigating conflict.

A brief, guided breathing exercise can significantly improve our ability to regulate negative emotions, according to a new study published in the journal Psychological Reports. The findings suggest that as little as three minutes of “box breathing”—a simple technique involving slow, measured inhales, holds, and exhales—may offer a fast, accessible strategy to calm the mind, reduce agitation, and enhance self-control in the face of everyday stress.

Emotional regulation lies at the heart of mental wellbeing, influencing how we cope with life’s inevitable challenges. For many Thais, navigating emotional ups and downs is an essential part of maintaining family harmony, workplace productivity, and community life. The latest research offers hope for those seeking alternatives to medication or long-term therapy by demonstrating that even short, intentional breathing sessions can have immediate and measurable impacts on mood and resilience.

A recent psychological study has sparked international debate after researchers found that a surprising number of men would rather subject themselves to an electric shock than spend time alone simply thinking. The findings, which have made headlines globally, challenge long-held assumptions about the human mind’s relationship with solitude and the discomfort that can arise from being alone with one’s thoughts.

In the study, conducted at a leading university and summarized widely in scientific news reports, participants were asked to sit alone in a room with no distractions—no phones, books, or even paper—for a period of 6 to 15 minutes. They were instructed to occupy the time with their own thoughts. Unbeknownst to them, the room also contained a button that, if pressed, would deliver a mild but noticeably unpleasant electric shock. While many participants chose to simply sit quietly and think, a significant number of male participants opted to give themselves one or more electric shocks rather than endure “just thinking” in solitude. This unexpected behavior, highlighted in multiple psychological journals and recapped by VegOutMag, underscores the degree of discomfort that some individuals experience when left entirely alone with their own minds.

Scientists have uncovered a powerful illusion in how we remember the timing of repeated events, showing that the more often something is repeated, the further in the past its first occurrence feels—even when that’s not actually the case. This phenomenon, documented in a recent study published in Psychological Science, may have far-reaching repercussions for how we piece together our personal memories, judge news events, and even recall everyday experiences—significant insights for a society like Thailand’s, where repetition in news, advertising, and education is common.

A recent study suggests that everyday illness noises in classrooms—coughs and sniffles—can subtly hinder student learning. Research conducted in the United States found that exposure to pathogen-related sounds during a learning task led to lower quiz scores. For Thai educators, the findings highlight the importance of classroom acoustics and health considerations in creating effective learning spaces.

In Thailand, crowded classrooms, variable ventilation, and seasonal illness pose ongoing challenges. In the post-pandemic era, schools remain vigilant about public health in education, making this research relevant for policy discussions on healthier, more focused classrooms that support students across provinces.

A recent study prompts a conversation about how people cope with solitary thinking. The research shows a notable portion of men would rather endure a mild electric shock than sit quietly with their own thoughts. The finding challenges the assumption that reflection is universally comfortable and highlights today’s struggle with sustained inner focus.

In the experiment, participants sat alone in a distraction-free room for 6 to 15 minutes and were told to occupy the time with their thoughts. Unknown to them, a button could deliver a mild shock. While many chose to think, a sizable portion of male participants selected the discomfort of the shock over thinking in solitude. The result has been highlighted across scientific outlets and echoed by health-focused media in the United States.

A compelling new study shows that repetition can make the first appearance of an event feel older in our memory. Published in Psychological Science, the research finds that repeated exposure shifts our sense of when something first occurred, even if the event is recent. For Thai readers, the finding sheds light on how we interpret news, education, and daily life.

Researchers led by a senior assistant professor conducted six controlled experiments with hundreds of adults. Participants viewed repeated and non-repeated images and then estimated when the first appearance occurred. Across all designs, people remembered the first appearance of a repeated image as farther in the past than an equally old non-repeated image. The more times an image appeared, the stronger the impression of an earlier origin. The bias remained even when participants were warned, indicating a robust effect. Data suggest repetition can shift timing judgments by up to a quarter of the elapsed time.

In Thai society, laughter is often celebrated as the glue that brings people closer together—whether amongst friends over dinner, couples strolling the markets, or families gathered during festivities like Songkran. Yet, emerging research cautions that not all laughter is created equal, especially in romantic relationships. A new wave of scientific findings reveals that humor can, at times, function less as a tool of intimacy than a weapon of subtle contempt—leaving lasting marks on trust, self-esteem, and emotional safety.

A new wave of research shows that soft, supportive, evidence-based communication can improve people’s commitment to change more effectively than harsh pressure. For Thai leaders, parents, and educators, these insights offer a practical path to healthier homes, classrooms, and workplaces.

The core lesson is simple: pushing people with lectures, rewards, or threats can dampen motivation. This “motivation myth” resonates across cultures, including Thailand, where authority figures often favor forceful tactics. Scientists increasingly endorse a more respectful approach.

Psychologists have finally cracked the code on what it means to be “cool”—and it turns out, the definition is strikingly universal. New research involving diverse participants from around the globe has identified six core personality traits that make someone universally perceived as cool: extraversion, hedonism, power, adventurousness, openness, and autonomy. This breakthrough challenges the idea that coolness is purely cultural or subjective and provides new insights into how these attributes transcend borders and societies (New York Post, The New York Times).

A wave of new research is upending common beliefs about motivation, revealing that pushing people harder with advice and pressure often backfires—while a gentler, evidence-based approach can dramatically improve follow-through. Published recently in Psychology Today by licensed clinical social worker and applied psychologists from universities in the US and UK, these findings challenge longstanding norms in Thai homes, schools, and workplaces, offering a fresh approach for Thai leaders, parents, and educators striving to inspire lasting personal and group change (Psychology Today).

A global study identifies six core traits consistently linked to being seen as cool, regardless of culture. Extraversion, hedonism, power, adventurousness, openness, and autonomy emerge as universal indicators of coolness. The findings challenge the idea that style alone defines cool and suggest personality plays a central role in social perception—an insight highly relevant to Thai youth where image and social standing carry weight.

Researchers emphasize that understanding what makes someone cool goes beyond trends. The implications extend to friendships, group formation, and how audiences interpret influencers in media and society. In Thailand, where social judgments influence youth culture, branding, and education, these universal traits may shape how personalities are developed and presented.

Unresolved childhood trauma influences how adults think, feel, and behave. In Thailand, where family harmony is highly valued, recognizing these patterns is crucial as mental health awareness grows and seeking support becomes more accepted.

Thailand’s culture often emphasizes keeping up appearances and avoiding family conflict. This can mask painful childhood experiences. With expanding access to counseling and ongoing stigma reduction, early understanding of trauma-related traits is essential for individuals, families, and workplaces.

A new wave of psychological research and discussions in recent days has reignited public interest in how unresolved childhood trauma shapes adult behavior. Building on expert opinions shared by psychologists and recent systematic reviews published in respected medical journals, it has become increasingly clear that adverse experiences in early life can leave lasting emotional imprints, often presenting as distinctive patterns in adulthood. This issue is not only relevant to those impacted directly but carries broader significance for Thai society, as mental health awareness steadily grows and stigma around seeking psychological assistance begins to fade.