Why We Delay Joy: New Study Explains Post-Pandemic Procrastination of Pleasurable Experiences
New research reveals a surprising twist: longing for a loved activity or reunion can lead people to delay returning, not jump back in. The study, published in PNAS Nexus and summarized by Neuroscience News, shows that intense anticipation can cause a ritualized postponement of joy. This has broad implications for personal happiness and social connection.
For Thai readers, the findings resonate in a post-pandemic world where family dinners, local festivals, and Songkran celebrations were paused or altered. The research challenges common assumptions about motivation and invites a closer look at the psychological barriers people face when re-engaging with positive moments.
