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Charisma helps leaders capture attention, but too much can undermine credibility. New research suggests that presence works best when paired with humility, reliability, and genuine connection. This refined view offers practical guidance for Thai audiences seeking to cultivate influence without overdoing it.

In Thai workplaces and communities, charisma—often expressed as confidence, charm, and the ability to “work the room”—draws interest across politics, business, education, and entertainment. The latest studies advocate a subtler approach: charisma thrives when balanced with warmth and authenticity rather than constant high-energy performances.