#Qualitytime

A new wave of psychological research reveals that while money may not buy happiness, using it to reclaim time for your loved ones might be the closest thing to a shortcut. A series of recent studies suggest that for busy couples, investments in services that free up precious hours—like food delivery or hiring cleaners—can be transformed into deeper relationship satisfaction, especially when that time is spent together in meaningful ways. This insight offers a powerful cultural lesson for urban Thai families struggling to maintain intimacy amidst ever-rising work and life demands.

A new study suggests money can’t buy happiness, but spending to reclaim time with loved ones can boost relationship satisfaction. This insight resonates with Thai couples who juggle work, commutes, and family duties in fast-paced cities.

In Thai culture, family and partnership are highly valued. The findings encourage a practical shift: invest resources to unlock quality moments with loved ones rather than pursuing financial success alone. The result could be deeper bonds and greater fulfillment.