#Repetition

Scientists have uncovered a powerful illusion in how we remember the timing of repeated events, showing that the more often something is repeated, the further in the past its first occurrence feels—even when that’s not actually the case. This phenomenon, documented in a recent study published in Psychological Science, may have far-reaching repercussions for how we piece together our personal memories, judge news events, and even recall everyday experiences—significant insights for a society like Thailand’s, where repetition in news, advertising, and education is common.