#Research

A growing wave of protein-focused marketing is drawing concern from researchers about its health impact on Thai consumers. New evidence from leading physiology experts in the United Kingdom suggests that excessive protein intake may pose real risks, while deficiency is less common in well-fed Southeast Asian populations. The findings come as urban Thai lifestyles lean toward Western-style, protein-heavy regimens that could strain kidneys, disrupt digestion, and overlook balanced nutrition.

Protein is essential beyond muscle building. It supports tissue repair, immune function, and the structure of bones, skin, hair, and nails. Yet Thailand’s vibrant market for protein bars, fortified cereals, powders, and functional foods has transformed this macronutrient into a marketing tool that may promote overconsumption if guidance is lacking. Consumers need clear, science-backed information to navigate this trend.

A recent discussion reignited by organizational psychologist and bestselling author Adam Grant has called into question a widely held belief about emotional intelligence: that being emotionally intelligent is synonymous with being nice. According to Grant—and backed by new research from Harvard—the myth that equates emotional intelligence with niceness is not only unfounded but may actually diminish individuals’ true emotional intelligence and, by extension, their effectiveness in both personal and professional relationships (Inc.com).

New international research shows that the conditions children grow up in can influence adult personality. For Thailand, with its mix of booming cities and rural communities, these findings matter for schools, workplaces, and social policy.

Studies link harsh environments—such as corruption, inequality, poverty, and social instability—to the development of what researchers call the Dark Factor of Personality. Traits include selfishness, manipulation, and moral disengagement emerging during childhood and adolescence.

In Thailand, rapid development creates varied living conditions. Urban prosperity sits alongside rural struggles, making it important to understand how early experiences shape behavior across regions and groups. The study tracked environmental harshness using a composite of corruption, inequality, poverty, and social instability indicators from roughly 2000 to 2004. These childhood factors were found to have lasting effects on adult personality decades later.

A new large-scale study suggests that just 15 minutes of brisk walking daily can lower the risk of death by 19%, offering a simple, accessible way for people of all income levels to boost health and longevity. Published in the American Journal of Preventive Medicine, the research draws a clear link between fast-paced walking and reduced mortality–even when other lifestyle factors like diet, smoking, and general physical activity are considered. Its findings have vital implications for Thailand, where large segments of the population may face barriers to structured exercise or lack access to expensive gyms and fitness spaces.

Romantic relationships between men and women may hold untapped power to help men better recognize sexism and gender discrimination, according to new research published in the journal Social Psychological and Personality Science and highlighted by PsyPost. The study reveals that men are more likely to empathize with and understand the pervasiveness of sexism when their romantic partner shares her own experiences—an effect stronger than when these stories come from friends or strangers.

Along Bangkok’s increasingly congested sidewalks and within Thailand’s rural villages where morning markets bustle with daily commerce, a simple activity practiced by millions holds the key to dramatically reducing mortality risk and extending healthy lifespan. Groundbreaking research published in the American Journal of Preventive Medicine reveals that just fifteen minutes of brisk walking daily can lower death risk by 19%—offering accessible, cost-effective health transformation for Thai communities regardless of economic circumstances or geographic location.

Revolutionary research published in Psychoneuroendocrinology unveils complex interactions between testosterone and cortisol that fundamentally reshape scientific understanding of how young men experience and manage stress in social situations. The groundbreaking study demonstrates that stress responses depend not on individual hormone levels but rather on delicate balances between testosterone and cortisol that determine whether challenging situations feel manageable or overwhelming. These discoveries hold particular promise for advancing mental health approaches, educational strategies, and stress management programs throughout Thailand, where demanding academic environments and workplace pressures create significant psychological challenges for male populations across diverse age groups and socioeconomic backgrounds.

A new study published in the journal Psychoneuroendocrinology has uncovered that young men’s reactions to stress may be shaped not just by levels of single hormones, but by the balance between testosterone and cortisol. This research marks a significant shift in our understanding of how the body and mind interact during stressful social situations—insights that may hold promise for future approaches to mental health, stress management, and even educational settings in Thailand and beyond. Read the source article on PsyPost.

Chocolate milk, a school canteen staple and beloved comfort beverage in Thailand, is gaining renewed scientific attention as an optimal drink for athletic recovery. Multiple recent research reviews signal that chocolate milk may outperform classic sports drinks and water for replenishing lost fluids, restoring energy, and enhancing post-exercise performance—an insight that challenges long-standing trends in the sports nutrition market (Men’s Health).

Many Thai athletes, gym-goers, and everyday active people are familiar with the dizzying array of sports drinks flooding store shelves with promises of performance and recovery. In the context of increasingly expensive and chemically complex sports nutrition products, the science-backed benefits of chocolate milk stand out as refreshingly simple, effective, and affordable. In a global environment where Thai consumers are ever more health-conscious but face rising food and beverage costs, this evidence offers practical value.

A familiar Thai favorite, chocolate milk, is gaining recognition as an effective athletic recovery drink that may surpass some premium sports beverages. Recent analyses indicate it supports fluid replenishment, energy restoration, and performance. The findings resonate with budget-conscious families across Thailand who seek practical nutrition without high costs.

Lead with accessible, evidence-based benefits that matter to everyday athletes: balanced recovery, convenience, and affordability. Thai researchers note that chocolate milk aligns with local habits and is widely available in convenience stores nationwide, making it a practical option for both students and recreational athletes.

A growing body of medical research indicates that regular cannabis use is linked to a higher risk of oral cancers, including cancers of the mouth, lips, tongue, and throat. Experts say these findings are especially relevant as cannabis use expands across Thailand.

According to studies from leading cancer research institutions, the risk of oral cancer rises with sustained cannabis consumption and can be comparable to risks associated with tobacco. Thai health professionals emphasize the potential impact on the country’s healthcare system where oral cancers already pose a significant challenge.

Cutting-edge research emerging from major health institutions worldwide demonstrates that dedicating just sixty minutes to walking each day produces remarkable physiological and psychological transformations that extend far beyond simple weight management. These compelling findings, recently documented through comprehensive personal experiments and clinical observations, reveal that Thai adults struggling with sedentary lifestyles can achieve profound health improvements through this accessible, cost-free intervention. The scientific evidence showcases measurable benefits spanning cardiovascular health, mental clarity, emotional regulation, and metabolic function—offering hope for millions of Thais seeking sustainable wellness solutions without expensive gym memberships or complex equipment.

A ground-breaking new study has shed light on the true marker that distinguishes truly fulfilling relationships from those that are merely “good enough,” highlighting that feeling understood by one’s partner is more important to satisfaction than being the one who does the understanding. This discovery, which challenges common beliefs about intimacy, could have significant implications for how people in Thailand approach romantic and personal relationships, both culturally and practically.

For many Thai people, as in much of the world, long-term happiness in relationships has traditionally been linked to compatibility, clear communication, and mutual values. However, these time-honoured components—while still critical—may not be the most decisive factor. According to research led by professors from top American universities, the feeling that your partner truly “knows you” is what consistently separates great relationships from those that simply function. Drawing upon information from over 2,000 participants in seven different studies, the researchers set out to determine which has a greater impact on satisfaction: feeling like you deeply know your partner, or feeling that your partner deeply knows you.

A growing body of international health research shows that dedicating just one hour to walking each day can produce meaningful physiological and psychological benefits, especially for adults leading sedentary lifestyles. In Thailand, experts say walking offers a practical, low-cost path to better cardio health, clearer thinking, and mood stability, without the need for expensive gym memberships or gear. Data from multiple institutions suggests improvements in blood pressure, cholesterol, and inflammatory markers accompany gains in energy and sleep quality.

A new wave of research and personal experimentation, recently spotlighted in a report from TODAY, is shining light on the transformative effects of walking one hour daily for a month. The findings, which echo long-standing scientific knowledge, highlight not just modest weight loss but multiple benefits spanning physical, emotional, and even productivity-related gains—insights that are resonating among health-conscious Thais seeking simple, sustainable wellness solutions (today.com).

The report centers on an experiment by a remote worker whose sedentary lifestyle had led to weight gain, low energy, trouble sleeping, and chronic pain. Following the advice of fitness professionals, she committed to an hour of daily walking for 30 days. In four weeks, she lost around 5 pounds (2.3 kg), shed inches off her chest and thighs, and reported far higher energy, better sleep, improved focus, and enhanced mood—underscoring the concept of “non-scale victories” that health experts now increasingly emphasize.

A wave of new research is highlighting the essential role of vitamin B12-rich foods in powering up energy, supporting brain health, and promoting overall wellness, according to a recent overview published by Vogue in collaboration with nutrition experts. As Thais increasingly search for scientifically proven strategies to enhance their living, this trend offers timely and practical guidance for readers seeking balanced diets to improve energy and long-term cognitive health (Vogue).

Groundbreaking psychological research has uncovered the fundamental factor that separates genuinely fulfilling relationships from those that merely function adequately: the profound experience of feeling deeply understood by one’s partner proves far more crucial to relationship satisfaction than being the person who provides understanding. This revolutionary discovery challenges conventional wisdom about romantic intimacy and offers transformative insights for Thai couples navigating the complexities of modern relationships while honoring traditional cultural values of mutual care and emotional connection.

Thai families seeking scientifically proven strategies to boost energy, enhance cognitive function, and promote long-term wellness can now access groundbreaking nutrition research highlighting vitamin B12-rich foods as powerful health enhancers. Recent comprehensive studies by leading nutrition experts reveal how this essential vitamin supports nerve function, DNA synthesis, and red blood cell formation while offering protection against heart disease and supporting emotional regulation through serotonin production.

This timely research addresses growing concerns among Thailand’s increasingly health-conscious population about energy depletion, cognitive decline, and stress-related health challenges. As traditional Thai dietary patterns shift toward Western-style eating habits, understanding which foods provide optimal B12 intake becomes crucial for maintaining physical and mental vitality across all life stages.

A new study reshapes how Thai families think about breakfast nutrition. The findings suggest that eggs, within a low-saturated-fat diet, can lower LDL “bad” cholesterol. This challenges decades of warnings linking egg consumption to heart risk and aligns with evidence that eggs are a high-quality protein source rich in nutrients. In Thailand, where eggs appear in dishes from breakfast bowls to street snacks, the results spark timely conversations for households and clinicians.

A new wave of psychological research has shed light on the intricate social effects of displaying happiness, suggesting that while expressing genuine joy often leads to social rewards, forcing oneself to appear happy under pressure may sometimes trigger the opposite effect. These findings hold particular resonance for Thai society, where social harmony and emotional expression are deeply intertwined with cultural norms.

The latest review, published on July 28, 2025, in The Conversation by researchers specializing in well-being and emotional sociology, highlights that happiness serves several key social functions, aiding not only in personal health and success but also in fostering stronger social bonds and positively shaping others’ perceptions. Yet, the study warns against pushing people to display happiness, especially when it is not truly felt, due to the potential psychological harm and social exclusion this pressure can cause (theconversation.com).

A wave of psychological research explores how visible happiness shapes social life, and it has clear implications for Thailand. Genuine joy strengthens health and social bonds, but the pressure to look happy can backfire, causing stress and alienation for those who don’t feel cheerful at all times.

The review, published July 28, 2025, discusses how happiness operates in society. It shows that authentic happiness fosters personal well-being and cooperation, while coercing cheerful displays may harm individuals. In Thai workplaces and communities, smiling and sociable behavior are common social lubricants, yet the demand to appear happy can create stress for people who are not feeling cheerful.

A fresh wave of scientific evidence is changing the way we view eggs on our breakfast tables. In a new study, researchers found that eating eggs, particularly as part of a diet low in saturated fat, can actually reduce levels of low-density lipoprotein (LDL) or “bad” cholesterol. This challenges decades-old dietary warnings that blamed eggs and their cholesterol content for heart disease, sparking new conversation about breakfast choices for health-conscious Thais. (ScienceAlert)

A fresh wave of fitness experimentation has recently captured the public imagination, as documented by a new report from Runner’s World UK, where an editor chronicled their experience walking in a weighted vest for a week. The experiment, which reflects the growing popularity of functional training gear among wellness enthusiasts worldwide, highlights both the physical and mental impacts such practices may offer. This news has particular relevance for Thai readers, as health-conscious Thais increasingly seek new and simple ways to boost daily fitness without expensive equipment or gym memberships.

New research shows that optimistic people share similar brain activity when thinking about the future. Using MRI scans, scientists found converging patterns in the medial prefrontal cortex, a region linked to forward-looking thoughts. The findings suggest optimism influences not only mood but how the brain organizes future scenarios, which may help explain social success and resilience.

In Thai culture, concepts like jai yen (cool heart) and mai pen rai (never mind) echo the value placed on harmony and adaptability. This study adds a scientific layer to those ideas, indicating that optimistic thinking could support mental health, education, and workplace collaboration by aligning how people envision better outcomes.