#Responsible

A stark warning echoes from Mexico that could reshape Thailand’s booming coastal tourism. In the Andaman Sea and Gulf of Thailand, millions seek whale sharks, dolphins, and vibrant reefs. Yet new evidence shows that even well-intentioned protections can fail without strong enforcement, training, and stakeholder engagement. Thailand’s tourism sector, worth more than $60 billion annually, faces a paradox: rapid growth and rising revenue alongside increasing risk to the very marine ecosystems that attract visitors.