#ResponsibleTourism

A new wave of research is casting light on a phenomenon familiar to many: alcohol’s surprising influence on how men perceive attractive partners, reshaping not only whom they find appealing but also whom they decide to approach. The latest findings, published in 2023 by academic researchers and recently summarized in a Psychology Today article, reveal nuanced effects that go well beyond the casual “beer goggles” cliché—highlighting both social rewards and significant personal risks tied to alcohol consumption in Thailand’s vibrant social scene (Psychology Today).

As international tourism rebounds to near-historic highs in 2024, destinations across the globe, including Thailand, are grappling with the complex challenge of overtourism. Recent insights published by Deutsche Welle reveal that around 1.5 billion people travelled for leisure last year, marking it as the second busiest year for global tourism ever recorded, surpassed only by 2019 (DW). This surge has reignited urgent debates about the sustainability of tourism, with mounting evidence that unchecked visitor volumes can damage local environments, disrupt daily life, and strain vital infrastructures.