#Responsibletravel

A Guardian readers’ round-up of community travel experiences reveals a consistent thread: when travelers seek authentic encounters, they often land in initiatives that benefit local hosts and their wider communities. From women-led homestays in Nepal to conservation-focused dives in Mexico, wildlife-watching in East Sussex, and Crofting culture in the Scottish isles, these experiences attach value to local economies, cultural heritage, and environmental stewardship. The underlying message is that responsible, community-based travel can deliver tangible income, skills development, and mutual understanding — a formula many researchers say deserves attention in Thailand as domestic and regional tourism rebounds.

A quiet revolution is reshaping travel economics. As climate shocks intensify, destinations are testing small fees to fund environmental protection and resilience. Thailand stands at a crossroads: embrace a climate-focused tourism model or risk hollowing out its tourism crown.

The Maui wildfires and European floods highlighted a growing trend: countries are introducing dedicated fees to fund climate adaptation. Starting in 2026, Hawaii plans a 0.75% Green Fee on hotel stays, with proceeds channeled toward environmental protection and resilience. For visitors, that amounts to roughly 100 baht on a typical 3,000-baht room night. Beyond Hawaii, the trend is spreading to other popular destinations.

Across the turquoise waters of the Andaman Sea and Gulf of Thailand, where millions of international visitors seek encounters with whale sharks, dolphins, and pristine coral reefs, disturbing research from Mexico reveals how marine tourism regulations often fail to protect vulnerable wildlife despite official protections. These findings carry profound implications for Thailand’s tourism industry, which generates over $60 billion annually while potentially threatening the very marine ecosystems that attract visitors worldwide.

As sustainable tourism grows more popular worldwide, many Thai travellers are asking the same pressing question as jet-setters across the globe: how can we make sure our trips genuinely help the planet and local people, rather than just succumbing to “greenwashing” marketing? The latest research published on The Conversation (July 18, 2025) reveals that while terms such as “eco”, “sustainable”, and “green” are splashed liberally throughout holiday brochures, more than half of these green claims are vague, misleading or unproven – and nearly as many certification labels lack meaningful verification (The Conversation). This growing confusion highlights the urgent need for Thai tourists to look past superficial eco-labels and make smarter, more responsible choices when booking domestic or overseas holidays.

Sustainable travel is on the rise, but Thai travelers are asking how to ensure trips truly benefit people and the planet. A July 2025 Conversation piece shows many eco-claims in brochures are vague and some certifications lack verification. This creates confusion for domestic getaways and international trips alike.

Greenwashing is not limited to the West. Thai travelers planning a beach holiday in Ko Samui, a hill trek in Chiang Rai, or a family trip to Japan and Europe may encounter similar pitfalls. Post-pandemic tourism rebounds in Thailand have been supported by sustainability campaigns from airlines, hotels, and tour operators. Yet research highlights that more than half of so-called green claims are unsubstantiated or misleading. Data from EU sustainability studies echo this warning, underscoring the risk that credible eco-initiatives are crowded out by marketing.

Kyoto, Japan’s fabled city of tranquil temples and ancient tradition, is groaning under the weight of a tourism boom so intense that even its famed serenity seems to be fading. As foreign visitors surge to record highs, experts and locals are asking: Has the search for ‘real Japan’ turned Kyoto into a tourist trap, and what lessons does this overtourism crisis hold for other Asia-Pacific destinations, including Thailand?

Kyoto’s growing pains are a parable for the age of global wanderlust. Once famed for the hush of its geisha districts, quiet lanes, and mossy Zen gardens, the city now wears the marks of its billion-yen popularity. According to the report in New York Magazine’s Intelligencer (nymag.com), the city welcomed almost 37 million international visitors in 2024—a staggering leap from 6 million in 2011. This year’s arrivals are running another 25% higher. The allure? Social media’s stylized images, a favorable currency rate, and the ease of digital navigation have made Kyoto more accessible than ever. But the impact is visceral: iconic streets pack thick with streams of photo-chasing travelers, while local culture contorts to accommodate the global demand.

Kyoto’s tourism boom has tested the city’s serene identity. Record visitor numbers, boosted by social media and favorable exchange rates, strain narrow lanes and sacred sites. The question for Thai travelers and policymakers is how to sustain economic benefits while protecting culture and daily life.

Recent data shows Kyoto welcomed nearly 37 million international visitors in 2024, with numbers continuing to grow in 2025. The influx has transformed quiet streets into crowded corridors filled with photo seekers, challenging residents and the authenticity travelers seek. This serves as a cautionary tale: tourism can boost economies yet disrupt communities if not carefully managed.