#RetailAsia

Delivery now accounts for 23% of Asia Pacific’s foodservice market, marking a rapid digital shift since 2019. Across the region, delivery’s share more than doubled from 10% in 2019 to 23% in 2024, while total Asia Pacific foodservice sales reached US$1.3 trillion and global deliveries rose to 21% of the market. In Thailand, this trend is visible in Bangkok’s congested streets and in upcountry towns, where riders from major platforms ferry meals from dawn until late at night.

The food delivery sector in Asia Pacific has reached a significant new milestone, with delivery now comprising 23% of the region’s foodservice market—more than doubling its share since 2019, according to the latest research by Euromonitor International as reported by Retail Asia. This dramatic rise underscores how convenience and digital transformation are rapidly reshaping how people across the region, including in Thailand, purchase and enjoy food.

For Thai readers, the rapid expansion of food delivery is impossible to miss. Just a few years ago, a visit to a bustling local food market or a sit-down meal at a street-side restaurant was the norm. Today, it is common to see motorcycle riders from Grab, Foodpanda, or Robinhood zipping through Bangkok traffic or delivering upcountry, a trend that accelerated during the COVID-19 pandemic and shows no sign of slowing down. This change matters both as a reflection of shifting consumer habits and because it impacts the livelihood of restaurant owners, riders, and the broader foodservice economy in Thailand.