#Retailtherapy

A new wave of stressed-out spending, dubbed “doom spending,” is sweeping across generations, promising quick emotional relief but bringing longer-term pain for wallets and mental wellbeing alike. The phenomenon has sparked attention from psychologists and financial experts who warn that, despite its appeal, impulsive retail therapy in response to stress or pessimism about the future is not the stress-buster many hope it will be. With Thailand and other nations facing economic uncertainties — from global inflation to job insecurity — this trend offers a timely cautionary tale for Thai readers navigating their own financial decisions and stress management strategies.

A new wave of stressed shoppers is reshaping behavior worldwide, with many turning to impulsive buying as a quick mood boost. For Thai readers navigating economic uncertainty, doom spending poses a real risk to mental well-being and personal finances. Experts warn that while shopping can offer temporary relief, it often deepens stress when the effects fade and bills arrive.

Doom spending is described as compulsive buying in response to anxiety, hopelessness, or fear about the future. A psychologist explains that under uncertainty, people seek quick control and comfort, and spending money can become a coping mechanism. The pattern is not simply occasional splurging; it is a response to negative emotions that can spiral into longer-term financial and emotional strain. Studies and expert insights show that the emotional high from purchases is short-lived, followed by guilt and heightened worry about money.