#Ruralstress

A veteran rural therapist’s simple message—“Be kind to yourself”—is fueling new conversations about farmer mental health in Thailand. As agricultural communities face chronic stress from weather changes, market volatility, and isolation, researchers and international case studies highlight self-compassion, open dialogue, and community support as vital tools for well-being.

A seasoned Minnesota counselor with four decades of experience in rural families has long emphasized small, non-judgmental steps to manage stress: talk honestly, seek help when needed, and treat oneself with patience. His approach resonates beyond borders, inspiring Thailand-based discussions about how to sustain mental health amid agricultural pressures.

A heartfelt message from a veteran rural therapist, recently highlighted in InForum, is bringing renewed attention to the urgent mental health challenges faced by farming communities worldwide. As farmers across the globe—and in Thailand—continue to endure chronic stressors from financial instability, climate variability, and isolation, new research and international case studies underscore the importance of self-compassion, open communication, and community-based support as vital strategies to protect farmer well-being.

Veteran Minnesota counselor Ted Matthews, who retires this month after more than four decades working with rural families, believes the most important advice he can offer those enduring stress is simple: “Be kind to yourself.” Matthews’ approach, emphasizing the value of small steps like open, honest conversation and seeking help without stigma, has changed the lives of countless rural Americans. His work catalyzes discussions in Thailand, where farmers face a different but parallel universe of pressures.