#Sciencevshype

Thai consumers have been swept up in the growing craze for collagen supplements, drawn by alluring promises of firmer skin, thicker hair, and pain-free joints. But with social media influencers, celebrities, and supplement brands all fueling the trend, how much of the hype is actually backed by solid scientific evidence? Recent international research and expert commentary provide a clearer picture of what collagen supplements can—and can’t—do for your health, with important implications for Thai readers considering adding collagen to their daily routines.

Thai consumers are embracing collagen supplements with promises of firmer skin, thicker hair, and relief from joint pain. With influencers, celebrities, and brands fueling the trend, what does the science actually say? Experts and recent research offer a clearer view for Thai readers considering collagen as part of daily wellness.

Collagen is the body’s most abundant protein, forming the scaffolding that keeps skin elastic and joints strong. As we age, natural collagen production declines, contributing to wrinkles and stiffness. This has driven a booming market for collagen powders, capsules, and drinks—now widely available in Bangkok’s pharmacies and online marketplaces. Yet the abundance of options makes it essential to distinguish marketing from evidence-based science.