#ScreenTime

A newly published study has raised alarms among parents, teachers, and health professionals by revealing a clear link between excessive screen time and increased heart health risks in children and adolescents. The research, released in early August 2025 in the Journal of the American Heart Association, adds crucial evidence to ongoing debates about digital device use among youth. As the ubiquity of smartphones, tablets, computers and game consoles continues to reshape how children and teens spend their days—including in urban and rural households across Thailand—doctors caution this is more than a question of eye strain or distraction: it’s about the lifelong health of a new generation.

Thailand’s young generation confronts an invisible epidemic as excessive digital consumption fundamentally alters brain structure and function, creating widespread cognitive decline that educators, parents, and health officials across the kingdom can no longer ignore. Revolutionary neuroscience research demonstrates that prolonged exposure to social media, gaming, and superficial online content produces measurable deterioration in memory, critical thinking abilities, and emotional regulation among adolescents and young adults. This phenomenon, recently dubbed “brain rot” and selected as Oxford’s Word of the Year 2024, represents far more than generational anxiety—it signals a genuine neurological crisis threatening Thailand’s educational achievements and economic competitiveness.

A wave of digital overload is sweeping through the world’s youth, and Thailand is no exception. Recent neuroscience research reveals that excessive social media, gaming, and screen time can harm memory, impair critical thinking, and leave young people feeling fatigued, unfocused, and emotionally detached. As Thais of all ages spend more time glued to screens, new findings provide urgent insights—and practical steps—to guard our brains in the digital age.

The term “brain rot,” notably named Oxford’s Word of the Year 2024, has rapidly entered global consciousness to describe the subtle yet significant meltdown of cognitive capacities linked to the overconsumption of digital content, particularly that which is superficial or emotionally distressing. For Thai society—where mobile internet penetration is among Asia’s highest and app-based lifestyles are ubiquitous—the risk and reality of this phenomenon present far-reaching implications for education, mental health, and even national productivity.

A quiet crisis is unfolding in Thailand as heavy daily screen time reshapes the brains of many young people. New neuroscience research connects prolonged exposure to social media, gaming, and endless online content with measurable declines in memory, reasoning, and emotional regulation among adolescents and young adults. While some headlines sensationalize the term “brain rot,” the underlying message is clear: digital overload is affecting learning, behavior, and well-being across the country.

As Thailand’s rainy season brings children home for extended school holidays, a parenting trend from across the globe is stirring conversation about how best to raise resilient, independent kids in today’s hyperconnected world. Dubbed the “feral child summer,” this approach—rooted in nostalgia for the more freewheeling days of the 1990s—is enjoying a resurgence among New York parents but remains divisive in an era of digital anxiety and shifting family dynamics (nypost.com).

The rainy season brings longer school holidays in Thailand, and a global parenting trend often called “feral child summer” is resurfacing. Rooted in 1990s nostalgia, the approach invites children to roam, explore, and enjoy unstructured time. It is gaining traction among some Bangkok families while provoking debate among others who worry about safety, screen time, and packed schedules.

The core idea is simple: give children space to build independence by letting them bike, wander the neighborhood, and entertain themselves with friends. Proponents say unstructured play fuels confidence, problem-solving, and creativity. A Bangkok-based psychologist notes that boredom can spark imaginative play and social learning across ages. Yet many Thai parents remain cautious, citing traffic risks, crime concerns, and the push to focus on academics that pushes families toward organized camps and tutoring.

A new study reveals that nearly 75% of American teenagers have experimented with artificial intelligence (AI) tools—apps and chatbots designed to simulate conversation—for flirting, seeking advice, or chatting about life. Yet, despite AI’s growing role in adolescent lives, the majority still prefer real-life friendships and face-to-face interactions, according to research released Wednesday by Common Sense Media, a leading child-advocacy nonprofit NPR.

This revelation holds particular significance for Thai educators, parents, and policy-makers as social technology and AI-integrated apps become more embedded in youth culture worldwide. As Thai teens increasingly engage with digital platforms, understanding the social patterns, risks, and preferences illuminated by U.S. findings can help anticipate similar trends in Thailand—and shape timely response strategies.

A recent study reveals that nearly three-quarters of American teenagers have experimented with AI tools—apps and chatbots that simulate conversation—for flirting, seeking advice, or simply chatting about life. Yet most still prefer real-life friendships and face-to-face interactions. The findings, from Common Sense Media, offer timely lessons for Thai educators, parents, and policymakers as digital platforms become more embedded in youth culture worldwide.

In Thailand, LINE chatbots, gaming companions, and social-media AIs are increasingly common among young people. Understanding how AI companions shape social habits, risks, and preferences abroad can help anticipate similar dynamics at home and inform protective responses for youth wellbeing. The study looked at AI companions such as CHAI, Character.AI, Nomi, and Replika—designed for casual conversation, emotional support, and role-play. More than half of teens surveyed use digital friends at least a few times a month, mainly for entertainment and curiosity. Yet many still value human connections as more meaningful and satisfying.

A global music icon highlights a universal question for Thai households: how to blend modern life with hands-on, nature-based parenting. Rihanna discusses how her late father’s influence shapes her approach to raising children, underscoring outdoor play, curiosity, and strong family connections.

In an interview with Entertainment Tonight, Rihanna reflected on the grandfather she never met but who continues to guide her parenting. She credits Ronald Fenty with instilling an adventurous, outdoors-first mindset she wants for her kids—RZA, three, Riot, nearly two, and a third child on the way with partner A$AP Rocky. “I want them to be outside and in nature. No tablet babies,” she said, describing her hopes for experiential learning and direct engagement with the world.

Global pop icon Rihanna has spoken candidly about how the legacy of her late father has fundamentally shaped her approach to raising her young children, offering insight into the profound influence familial bonds and childhood experiences have on parenting decisions. The singer, entrepreneur, and soon-to-be mother of three shared that her father’s recent passing in May at age 70 not only marked an emotional chapter in her life but also sparked reflection on the values she seeks to pass down to her sons—RZA, age three, Riot, nearly two, and a third child on the way with partner A$AP Rocky.

A viral essay praising lazy summer days has sparked renewed discussion about how Thai families manage rest, screens, and downtime during long holidays. While the piece highlights the appeal of unstructured days, Thai readers seek practical guidance on health, social skills, and readiness for the new term.

In Thailand, many families already fill breaks with camps and tutoring. Yet concerns about burnout and mental well-being prompt a closer look at three key elements: sleep, screen time, and unstructured time. Credible research suggests that healthy routines during holidays can support mood, focus, and immune health as students return to school.

As the annual debate over how children should spend their lengthy school holidays reignites, a recent viral essay by an American mother has sparked conversation about the virtue—and potential pitfalls—of letting kids sleep late, use screens, and simply do nothing all summer. The article, published on July 13, 2025, by Business Insider, describes a parent intentionally allowing her children the freedom to enjoy “lazy days” reminiscent of 1980s summers: sleeping in, relaxing at home, and engaging in unstructured leisure, often involving digital devices. This parenting decision, while resonant for many, raises important questions about the effects of unrestricted sleep, screen use, and downtime on children’s health, social development, and academic readiness—concerns that resonate with Thai families as school and community routines transform during the long summer break.

A growing global movement urges families to unplug during summer. Recent recommendations from the UK’s Raising the Nation Play Commission support the idea that a phone-free break can curb digital overuse while boosting resilience, happiness, and social skills. In many households, experts warn that excessive smartphone use is linked to lower well-being, especially for children who spend long hours online.

For Thai families and educators, this trend aligns with local concerns about children’s screen habits. Thai and international studies indicate that high screen time can relate to behavioral and emotional challenges. As routines shift toward digital engagement, parents, schools, and policymakers in Thailand are seeking practical ways to restore balanced childhood experiences and healthy social development.

As concerns about children’s mental health and screen dependency rise globally, the call to “rewild” children—allowing them to spend summer away from smartphones—has become a powerful trend. Drawing inspiration from recent recommendations by the Raising the Nation Play Commission in the UK, new evidence suggests that a phone-free summer might not only curb digital overuse but also foster resilience, happiness, and social skills in young people. This movement comes at a crucial time as research and parent anecdotes paint a portrait of a generation described as “sedentary, scrolling and alone,” with smartphone use implicated in declining childhood wellbeing (The Times).

As parents in Thailand and around the world grapple with how much “screen time” is too much for their children, new research and expert opinions are challenging our traditional understanding of what counts as screen time, especially in the era of podcasts, audiobooks, and smart speakers. With children now exposed to a wide range of digital media from an early age—not just tablets and televisions, but also audio-only content—educators, health professionals, and parents are wrestling with an urgent question: Is listening to a podcast the same as watching YouTube, and should it count towards children’s daily screen time limits?

Tech neck is rising among Thai students and office workers. Long hours on smartphones and laptops push the head forward, placing stress on the neck and upper back. A simple, evidence-based approach—combining mindful device use with targeted exercises—offers meaningful relief for busy lives.

Local observers note a growing trend. A recent survey found that about 46% of frequent device users reported neck discomfort in the past year. An upcoming 2025 review indicates that 69% of children and teens experience related symptoms from schoolwork and gaming on digital devices. Health professionals explain that sustained forward head posture strains spinal tissues and can trigger tension headaches and longer-term changes if left unaddressed.

As mobile device usage soars across Thailand, millions are experiencing the stiff, aching discomfort known as “tech neck”: pain and tightness in the neck and upper back caused by prolonged hunching over screens. Recent research and expert insights highlight that the cause is not the posture itself, but the number of hours spent in that position—and new evidence-based exercise routines offer hope for relief to digital natives and office workers alike (NYTimes, 2025).

A shift in how Thai families use media is reshaping ideas about screen time. New research suggests audio-only content such as podcasts and storytelling shows can support child development beyond simply limiting screen exposure.

The topic resonates in Thailand, where device access is expanding, especially in urban areas. Traditional guidelines from the Ministry of Public Health have focused on reducing time spent in front of screens, but experts now stress the differences between media types. The question arises: should listening to a podcast count the same as watching videos, and how should it affect daily screen time limits?

A landmark study shows that teenagers who exhibit addictive patterns of using social media, mobile phones, or video games are up to three times more likely to experience suicidal thoughts or behaviors than their peers. The research, published in JAMA, tracks youths over several years to examine compulsive screen use and suicidality rather than simply total time online. This shift in focus strengthens the call for nuanced mental health strategies in a digital age.

A wave of new research warns that children who report “addictive” behaviour patterns with their online activities—including social media, mobile phones, and video games—face significantly greater risks for mental health problems than peers who engage less compulsively. A landmark 2025 study, previously highlighted in the Financial Times, demonstrates that the danger is not simply about the total hours spent online, but rather how compulsive or addictive a young person’s engagement has become, dramatically altering the conversation around digital wellbeing and youth mental health.

New international findings reveal that children who exhibit compulsive online behaviours—such as relentless scrolling on social media, constant phone use, and heavy video gaming—face markedly greater mental health risks than peers with less intense engagement. A landmark 2025 study, highlighted by major outlets, shows the danger lies not in total hours online but in the pattern of use: highly addictive, hard-to-stop behaviours dramatically shift youths’ wellbeing and resilience.

This is a critical issue for Thai parents, teachers, and policymakers. Thailand’s rapid digital shift means many students are online from an early age. National data indicate Thai youths use smartphones longer each day than global peers, a trend accelerated by online schooling and social networks during the pandemic. With rising reports of anxiety, depression, and troubling cases of self-harm among young people, international findings offer an urgent call to action for local communities.

A leading developmental psychologist is cautioning parents and grandparents worldwide—including in Thailand—against giving young children overly stimulating electronic toys, warning that such items may hamper creativity, emotional regulation, and healthy cognitive growth. The expert’s advice, which recently gained renewed attention in a widely discussed article published on Parade, spotlights growing concerns about the long-term effects of high-tech toys on early development, and encourages a return to more traditional, open-ended forms of play (Yahoo/Parade article).

A leading developmental psychologist warns that highly stimulating electronic toys can hinder creativity, emotional regulation, and early cognitive growth. The message, which gained renewed attention in a recent Parade feature, resonates for Thai families navigating a growing market of high-tech toys at home and in schools.

The core concern is toys that light up, produce sounds, or require minimal active engagement. Such features are common in many electronic products now popular in Thai households. The psychologist emphasizes that overly stimulating toys may undermine essential skills, a view supported by peer-reviewed research on child development and neurobehavioral outcomes.

A sweeping new analysis is sounding the alarm over children’s growing dependence on digital devices as their primary way to handle difficult emotions—a habit with far-reaching consequences for mental health and development. Dubbed the age of the “digital pacifier,” researchers warn that screens aren’t just a symptom of modern life but a central piece of a self-defeating cycle among kids around the world, including in Thailand, where daily screen time continues to trend upward. The findings, released in the journal Psychological Bulletin and summarized in recent reports such as StudyFinds.org, urge families and educators to rethink the role of screens in children’s emotional lives, especially as global averages climb above healthy limits and more Thai children access devices at unprecedented rates.