#Shanghai

A global survey reveals Singapore, Hong Kong, and Shanghai as Asia’s priciest cities for “living well” in 2025, with Singapore ranked the most expensive city worldwide for luxury living for a third consecutive year. The findings come from the Julius Baer Global Wealth & Lifestyle Report 2025 and highlight how luxury consumption patterns affect Thai travelers, investors, and residents seeking prestige with value.

The Julius Baer Lifestyle Index measures the cost of maintaining a high-net-worth lifestyle across 25 major cities. It considers prime property, private healthcare, luxury goods, business-class travel, and even the price of an international MBA. The 2025 edition blends objective price data with insights from affluent individuals about their priorities, offering a snapshot of global luxury aspirations and realities.

A new international survey has found Singapore, Hong Kong, and Shanghai lead the list of Asia’s most expensive cities for “living well” in 2025, with Singapore claiming the global top spot for the third consecutive year. The findings, published in Julius Baer Group’s Global Wealth & Lifestyle Report 2025, underscore shifting trends in luxury consumption—and hold important implications for affluent Thais and Southeast Asian travelers seeking both status and substance in urban living.

A Shanghai bookstore renowned for its futuristic interior design, which has been drawing enthusiastic crowds even through the recent summer rainstorms, is being lauded as one of the city’s latest cultural and tourism landmarks. Locals and visitors alike are flocking to the site, which has, since its 2013 opening, become a shining symbol of the dramatic transformation underway in China’s traditional bookstore sector (CGTN).

The emergence of this bookstore as a magnet for both culture-seekers and tourists is emblematic of broader shifts in urban China, where physical bookstores are evolving from mere retail outlets into experiential destinations. Despite the digital boom—e-books, online retailers, and audiobooks—demand for tactile, immersive reading environments persists and appears to be growing, particularly among younger generations and urban professionals seeking communal experiences and creative inspiration.

A Shanghai bookstore famed for its futuristic interior design is drawing steady crowds, rain or shine. Since its 2013 opening, it has emerged as a cultural and tourism beacon in the city, reflecting China’s broader shift toward experiential retail. The format suggests that physical bookstores can thrive as immersive destinations even in the digital age.

Industry observers note that Shanghai’s flagship store exemplifies a trend: readers want more than shelves of books. They seek spaces that blend reading with art, design, and social interaction. This mirrors global patterns in Tokyo, Seoul, and Bangkok, where iconic bookstores have become social media magnets and popular urban attractions, boosting cultural tourism.