How Our Brains Drive Helping: New Research Illuminates Prosocial Behavior for Thai Communities
A recent study reveals how brain networks and social bonds shape why some people are more inclined to help others. While the research used rats, its insights illuminate human prosocial behavior and how generosity strengthens communities, families, and friendships. For Thai readers, the findings echo everyday kindness—from small hospitality gestures to widespread aid after disasters.
Thai culture places a high value on social harmony, kindness, and generosity. Yet not everyone acts with the same frequency or intensity. The study, published in a leading neuroscience journal by researchers at Tel Aviv University, suggests that helping may be partly hardwired in the brain and influenced by social bonding and the hormone oxytocin, often called the “social bonding” chemical. In the experiments, rats faced a choice to free a trapped peer. Most helped, but roughly one in three did not, reflecting dynamics familiar in human groups.