#SocialConformity

In the digital age, where social media’s influence is ever-expanding, many assume that people have become more susceptible to groupthink. However, a recent meta-analysis suggests otherwise, finding that social conformity has remained surprisingly consistent over nearly two decades, despite the explosion of digital networking. These findings, alongside cutting-edge brain imaging studies, are helping scientists unravel how and why individuals choose to align with—or deviate from—their peers, with major implications for Thai society navigating rapid social and technological change (Counterpunch, 2025).