#Socialinfluence

How many times have you ended your day wondering why accomplishing your personal goals—staying healthy, spending quality time with family, advancing at work—felt like a losing battle against time and old habits? According to the latest neuroscience research shared by a leading professor at the University of Pennsylvania’s Communication Neuroscience Lab, the answer may be less about willpower and more about how our brains calculate the value of every daily choice we make. Her insights, summarized in a new book and recently featured by the Next Big Idea Club, are reshaping how experts and the public alike understand decision-making and personal growth (nextbigideaclub.com).

Many of us end the day wondering why our goals—staying healthy, spending time with family, advancing at work—feel slipping away. New insights from a leading Philadelphia neuroscience lab suggest the answer lies less in willpower and more in how the brain values each daily decision. The research, summarized in a recent book and highlighted by the Next Big Idea Club, reframes personal growth through how our brain’s value system judges options.