#SocialMedia

A recent revelation that researchers from the University of Zurich secretly infiltrated a major Reddit discussion forum with AI bots has sparked global outrage and renewed concerns over the ethical boundaries of artificial intelligence in online communities. The covert experiment, carried out on the subreddit r/changemyview, has prompted Reddit leadership to consider legal action, while community members and digital rights advocates warn of broader implications for public trust in digital interactions (NBC News).

Recent research and expert opinion highlight a growing trend worldwide: children are reaching puberty earlier than previous generations. This shift, described in a new book by a leading US clinical psychologist and echoed by global medical research, has deep implications for both physical and mental health. For Thai families, understanding what early puberty means—and how to support children through it—has never been more important.

Traditionally, puberty marked a transitional period from childhood to adolescence, typically starting around age 10 for girls and 12 for boys. But in recent years, doctors and parents alike have noticed that children as young as six are showing physical signs of development, outpacing their emotional and cognitive maturity. As Thai society becomes increasingly urbanized and children’s free time shrinks—driven by academic pressures and technology—this gap between body and mind is widening. According to the US psychologist cited in the Boston Globe report, ages six to 12 are now seen as the most crucial window for parents to influence and guide children before they are swept up in the whirlwind of adolescence.

Popular health trends recently have seen a surge in interest in so-called “cortisol bellies” and “cortisol faces,” fueled by viral social media posts and a spike in online searches for cortisol-related health advice. These buzzwords, while catchy, attempt to simplify the highly complex biological processes behind how our bodies respond to chronic stress—sometimes sparking unnecessary worry among Thai and global audiences.

Cortisol, often dubbed the “stress hormone,” is produced by the adrenal glands and plays a critical role in helping the body respond to stress. When stress levels rise, so does the production of cortisol, which can affect multiple body systems—regulating metabolism, controlling blood sugar, influencing immune responses, and aiding in fat storage. According to a recent report by the National Post, online searches for information on cortisol, its “trigger foods,” and supposed “cortisol detoxes” have climbed dramatically in the past year, reflecting the growing anxiety about how stress hormones may visibly influence appearance and health (MSN).

A new survey from Pew Research Center sheds fresh light on the evolving relationship between teenagers, social media, and mental health—revealing a complex mix of concern, ambivalence, and growing skepticism among youth and their parents. As Thai families navigate similar digital landscapes and mental health challenges, understanding these new findings can provide important context, guidance, and food for thought.

The recent Pew study, conducted between September and October 2024, surveyed 1,391 teenagers aged 13-17 and their parents in the United States. It found that concerns about youth mental health continue to rise, with both parents and teens increasingly linking these worries to the pervasive presence of social media platforms like TikTok, Instagram, and Facebook. The findings are particularly relevant for Thailand, where internet and social media penetration among teens is among the highest in Southeast Asia, and public debate has intensified over the psychological well-being of digital natives (see: Pew Research Center).

In a fast-changing digital landscape, Thai parents face unprecedented challenges—some of which may come as a shock. As children grow up surrounded by screens, social media, and a seemingly endless cycle of online stimulation, their developing brains and emotional wellbeing may be at higher risk than previously understood. Recent research and global headlines underscore the importance of understanding the profound ways that technology is reshaping childhood—and what every parent needs to act on before it’s too late.

Hollywood actor Penn Badgley’s recent disclosure about his struggle with body dysmorphia has resonated widely, igniting crucial conversations about mental health, celebrity culture, and the influence of media on self-image both in the West and here in Thailand. In a heartfelt interview with The Guardian, Badgley—best known for his roles in “Gossip Girl” and “You”—shared, “I know that I hated my body and simply wanted a different one…I was jumping wilfully into, but also being thrust into, this world where the more conventionally beautiful I seemed, the more successful I might be, the more value I might have” (The Guardian). His frank admission has sparked international attention, highlighting the often-hidden torment experienced by people living with body dysmorphic disorder (BDD) and underscoring the urgent need for public awareness and intervention—especially in visually oriented societies.

Thai readers may remember the spectacular social media phenomenon a decade ago, when people across the world — from celebrities to schoolchildren — doused themselves in ice water for the original Ice Bucket Challenge. Launched in 2014, the trend raised over US$220 million globally for ALS (amyotrophic lateral sclerosis), known in Thai as โรคกล้ามเนื้ออ่อนแรง (Lou Gehrig’s disease) and brought international attention to a previously little-known disease. Now, in 2025, the challenge is back — but with an urgent new purpose: breaking the silence around mental health, especially among young people (NBC News, New York Times).

In an era marked by economic volatility, global trade uncertainties, and the unrelenting pressure of leading large organizations, CEOs are reimagining their approaches to stress management—drawing from meditation, nature immersion, and even curated social media use to maintain their well-being. A recent report from Business Insider highlights how prominent executives are using a mix of traditional and modern wellness tactics to thrive under pressure, offering practical insights for leaders and professionals in Thailand who may be experiencing similar workplace stressors (Business Insider, 2025).

A new survey from the Pew Research Center underscores a generation increasingly ambivalent about social media: while most American teens credit social platforms with boosting connections to friends, nearly half now say these sites have a mostly negative effect on people their age—up markedly from just two years ago. The report, released April 22, 2025, is a comprehensive reflection of shifting attitudes among teens and their parents, highlighting mounting concern over youth mental health amid unprecedented digital exposure. For Thailand—a nation ranking among the world’s leaders in internet and smartphone usage among youth—these findings ring alarm bells about the potential risks and opportunities facing its own adolescents in the digital age. (Pew Research Center: Teens, Social Media and Mental Health)

A recently shared personal account by Jacob Skidmore, an Ohio-based TikTok creator diagnosed with narcissistic personality disorder (NPD), is igniting global and local conversations about stigma, mental health, and the reality of living with NPD. The story, covered by Newsweek and rapidly circulating on social media, highlights how individuals with this diagnosis face not only challenges from the disorder itself but also substantial social vilification and misunderstanding. For Thai readers, the viral nature of this discussion offers an opportunity to reflect on how mental health terminology and stigma play out both globally and in our own society.

A new wave of research highlights a troubling connection between high social media use and the amplification of delusional thinking, raising fresh concerns about the impact of online platforms on mental health. The phenomenon, described as “Delusion Amplification by Social Media,” points to a worrying trend: while digital tools connect millions, they may also embolden certain mental health disorders, like narcissism, paranoia, and body dysmorphia, particularly among vulnerable users (The Conversation, PsyPost).

A revived version of the iconic “Ice Bucket Challenge” is sweeping across social media, this time with a heartfelt mission: raising awareness for mental health. Launched in April 2025 by Active Minds—a prominent US-based non-profit—the campaign encourages participants to douse themselves with ice water while sharing stories about mental health, aiming to spark conversation and end stigma worldwide. While reminiscent of the original ALS fundraising phenomenon of 2014, the new challenge’s “deeper meaning” lies in fostering an open dialogue about struggles that too often remain hidden, a cause especially resonant given today’s post-pandemic mental health crisis.