#SocialMediaMyths

Social media platforms are overflowing with hacks and quick-fix promises to “lower cortisol,” but new research and leading experts warn Thai readers that these trending “cortisol cocktails” and other instant suggestions are unlikely to provide the promised relief—or protect us from the real consequences of chronic stress. As digital wellness advice explodes in popularity, claims about the power of coconut water, special supplements, and essential oils to rebalance the body’s stress hormone have become common. Yet, according to the latest investigations, the science tells a more complex, and at times, cautionary story.

Scrolling through TikTok or social media, many Thai readers may have encountered alarming claims asserting that stress-induced cortisol is the main culprit behind stubborn belly fat and unwanted facial changes, often labelled “cortisol belly” and “cortisol face”. However, a recent analysis published by The Conversation dispels much of this online panic, highlighting that the scientific evidence paints a far more nuanced picture and suggesting Thais need not obsess over this hormonal hype.