#SocialMediaNutrition

A new health conversation is taking over social media, and it centers on fiber. Thai readers are seeing posts that encourage swapping white rice for whole grains, piling in fruits, vegetables, beans, and nuts. The trend, often labeled “fibermaxxing,” frames fiber as a key driver of gut health, weight management, and disease prevention. Nutrition experts welcome the shift, but stress the need for balanced, evidence-based guidance as Thai consumers explore this global movement.

Social media platforms, especially TikTok, are buzzing with a surprising new nutrition craze: the fiber revolution. Young people who once prioritized protein shakes are now turning to beans, berries, and whole grains, sparking a viral movement called “fibermaxxing.” Unlike many TikTok health trends that fizzle out or encourage dubious habits, this renewed enthusiasm for dietary fiber is earning the cautious approval of nutrition experts. As the trend gains momentum globally, Thai consumers are beginning to ask: Is fiber truly the key to better health, and what should we know before embracing this new wellness wave?