#Socialscience

Psychologists have finally cracked the code on what it means to be “cool”—and it turns out, the definition is strikingly universal. New research involving diverse participants from around the globe has identified six core personality traits that make someone universally perceived as cool: extraversion, hedonism, power, adventurousness, openness, and autonomy. This breakthrough challenges the idea that coolness is purely cultural or subjective and provides new insights into how these attributes transcend borders and societies (New York Post, The New York Times).

A sweeping new review of nearly 340 studies has cast doubt on the widely held belief that similarities between long-term romantic partners are the key to relationship satisfaction and longevity. While the idea that “birds of a feather flock together” dominates Western thinking, the research finds that actual similarity in personality, interests, and background may play a much smaller role in relationship success than previously assumed. Instead, it appears the feeling of being similar to one’s partner—rather than measurable overlap—could matter most for lasting happiness together (PsyPost).

Thai office workers, students, and professionals all know the familiar sting of embarrassment—stumbling in front of a crowd, forgetting to mute the mic during a Zoom call, or realising too late that your shirt is on inside out during an important meeting. While these moments often spark a desire to disappear, the latest research suggests that embarrassment isn’t simply a negative, cringeworthy feeling, but an essential glue for social connection and trust. According to new analysis published in June 2025 by The Conversation, psychologists and neuroscientists now view embarrassment as a crucial self-conscious emotion with powerful benefits for personal learning and community wellbeing (The Conversation).

A groundbreaking new study published in the Journal of Personality and Social Psychology has found that individuals who cheat once are highly likely to cheat again, even years later. This wide-ranging investigation challenges the notion that dishonesty is merely situational, instead suggesting that for many, the tendency to cheat is a persistent personality trait. The findings have significant implications for relationships, education, and workplace ethics in Thailand, a society that values trust and integrity.

Could a person’s face betray their darkest personality traits? A recent study featured in international news coverage, including a widely read article on Newsweek, has sparked lively debate with the claim that psychopathy and other so-called “dark triad” traits—narcissism, Machiavellianism, and psychopathy—can indeed be detected from someone’s facial appearance alone. Drawing insights from the latest scientific advances, the study challenges traditional notions about whether people can reliably spot dangerous or manipulative individuals by their looks—a topic with major implications for Thai society, given the importance placed on first impressions, face, and social harmony.

Why do people so often comply with authority—even when orders contradict their conscience? New neuroscience research is beginning to provide concrete answers to this age-old question, illuminating the brain mechanisms that drive obedience and the social pressures that can make compliance nearly automatic. Drawing upon insights from the recent feature, “Why We Follow Orders: The Neuroscience of Compliance and Control” in Skeptic magazine, this report examines what scientists have uncovered, why these findings matter in everyday Thai life, and what we can do to foster greater ethical autonomy.