#Socialscience

Psychologists have finally cracked the code on what it means to be “cool”—and it turns out, the definition is strikingly universal. New research involving diverse participants from around the globe has identified six core personality traits that make someone universally perceived as cool: extraversion, hedonism, power, adventurousness, openness, and autonomy. This breakthrough challenges the idea that coolness is purely cultural or subjective and provides new insights into how these attributes transcend borders and societies (New York Post, The New York Times).

A global study identifies six core traits consistently linked to being seen as cool, regardless of culture. Extraversion, hedonism, power, adventurousness, openness, and autonomy emerge as universal indicators of coolness. The findings challenge the idea that style alone defines cool and suggest personality plays a central role in social perception—an insight highly relevant to Thai youth where image and social standing carry weight.

Researchers emphasize that understanding what makes someone cool goes beyond trends. The implications extend to friendships, group formation, and how audiences interpret influencers in media and society. In Thailand, where social judgments influence youth culture, branding, and education, these universal traits may shape how personalities are developed and presented.

A sweeping new review of nearly 340 studies has cast doubt on the widely held belief that similarities between long-term romantic partners are the key to relationship satisfaction and longevity. While the idea that “birds of a feather flock together” dominates Western thinking, the research finds that actual similarity in personality, interests, and background may play a much smaller role in relationship success than previously assumed. Instead, it appears the feeling of being similar to one’s partner—rather than measurable overlap—could matter most for lasting happiness together (PsyPost).

A comprehensive review of nearly 340 studies challenges the idea that matching traits predict long-term relationship success. The research suggests that actual similarity in personality, backgrounds, and interests plays only a modest role. Instead, feeling similar to a partner—perceived similarity—has a stronger link to lasting happiness and relationship stability.

For Thai readers navigating traditional values and modern dating, the findings are especially relevant. Thailand’s social landscape blends age-old beliefs about partnership with global dating culture, raising questions about what truly sustains a satisfying relationship.

Thai workers, students, and professionals know the sting of embarrassment—tripping in front of a crowd, forgetting to mute a Zoom mic, or realizing a shirt is on backward during a crucial meeting. New analyses suggest embarrassment is not just a cringe-worthy feeling but a key driver of trust, learning, and social cohesion. Research released in June 2025 highlights embarrassment as a meaningful self-conscious emotion with real benefits for individuals and communities.

Thai office workers, students, and professionals all know the familiar sting of embarrassment—stumbling in front of a crowd, forgetting to mute the mic during a Zoom call, or realising too late that your shirt is on inside out during an important meeting. While these moments often spark a desire to disappear, the latest research suggests that embarrassment isn’t simply a negative, cringeworthy feeling, but an essential glue for social connection and trust. According to new analysis published in June 2025 by The Conversation, psychologists and neuroscientists now view embarrassment as a crucial self-conscious emotion with powerful benefits for personal learning and community wellbeing (The Conversation).

A recent study published in the Journal of Personality and Social Psychology indicates that individuals who cheat once are more likely to cheat again years later. The research argues that dishonesty may reflect a lasting personality tendency rather than a purely situational lapse, with implications for relationships, classrooms, and workplaces in Thailand, a society that values trust and integrity.

Trust is central in Thai life, from marriages to classrooms and business deals. The question of whether “once a cheater, always a cheater” resonates beyond theory into everyday life is both personal and cultural. Thai readers are familiar with stories of betrayal in various settings, prompting debates about whether such acts are momentary mistakes or enduring patterns. The study provides comprehensive data that can inform these conversations.

A groundbreaking new study published in the Journal of Personality and Social Psychology has found that individuals who cheat once are highly likely to cheat again, even years later. This wide-ranging investigation challenges the notion that dishonesty is merely situational, instead suggesting that for many, the tendency to cheat is a persistent personality trait. The findings have significant implications for relationships, education, and workplace ethics in Thailand, a society that values trust and integrity.

Could a person’s face betray their darkest personality traits? A recent study featured in international news coverage, including a widely read article on Newsweek, has sparked lively debate with the claim that psychopathy and other so-called “dark triad” traits—narcissism, Machiavellianism, and psychopathy—can indeed be detected from someone’s facial appearance alone. Drawing insights from the latest scientific advances, the study challenges traditional notions about whether people can reliably spot dangerous or manipulative individuals by their looks—a topic with major implications for Thai society, given the importance placed on first impressions, face, and social harmony.

New neuroscience findings are shedding light on why people often comply with orders that conflict with their conscience. This reporting synthesizes recent insights from a Skeptic magazine feature on the neuroscience of compliance, translated for Thai readers. The aim is to understand how brain processes and social pressures shape obedience, and what individuals and communities can do to foster ethical autonomy.

From classrooms to workplaces, obedience influences Thai society in meaningful ways. The Thai concept of greng jai—showing respect and avoiding offense—can reinforce deference to authority. This makes understanding the science of compliance especially relevant for Thai students, employees, and citizens alike. Debates around hazing in universities or organizational misconduct illustrate how uncritical obedience can contribute to harmful outcomes. As Thailand modernizes, there is growing emphasis on encouraging people to question authority when appropriate.

Why do people so often comply with authority—even when orders contradict their conscience? New neuroscience research is beginning to provide concrete answers to this age-old question, illuminating the brain mechanisms that drive obedience and the social pressures that can make compliance nearly automatic. Drawing upon insights from the recent feature, “Why We Follow Orders: The Neuroscience of Compliance and Control” in Skeptic magazine, this report examines what scientists have uncovered, why these findings matter in everyday Thai life, and what we can do to foster greater ethical autonomy.