#Softpower

Thai tea is taking China by storm this summer, evolving from a traveler’s delight into a social media sensation with millions of views on platforms like Douyin and RedNote. A standout highlight is Thai Cheese Tea from major brand YAKE & YASI, which topped 200,000 cups in three weeks. This surge signals more than a trend; it points to evolving consumer patterns with meaningful implications for Thai businesses, exporters, and the global image of Thailand’s food and beverage culture.

Half a century after the iconic image of helicopters ferrying the last Americans from Saigon, Asia is once again witnessing tremors from a major shift in U.S. engagement. As the United States gradually pulls back from its long-held position of influence in the region, China is moving decisively to fill the gap, triggering both hope and uncertainty among Asian nations. This changing dynamic raises critical questions about the future of regional stability, the role of global powers, and the enduring resonance of American ideals—issues that hold particular poignancy for Thai policymakers, civil society, and the public.

Half a century after the iconic image of helicopters leaving Saigon, Asia watches another major shift in U.S. engagement. Washington’s gradual pullback has created room for China to step in, sparking both cautious optimism and real concerns among regional governments. For Thai policymakers, civil society, and the public, the evolving dynamic prompts questions about regional stability, the future of global partnerships, and the enduring appeal of democratic values.

The Vietnam withdrawal in 1975 is remembered as a moment that shook American credibility in Southeast Asia. Yet the era also established a pattern of U.S. influence—military, diplomatic, economic, and cultural—that many Asian countries leaned on for decades. Today, as power dynamics evolve, governments and citizens alike are reassessing engagement strategies and resilience.