#SoutheastAsia

Thailand’s tourism industry, long reliant on a steady influx of Chinese travellers, is now undergoing a major strategic shift as arrivals from China continue to disappoint, prompting the kingdom to intensify efforts to attract visitors from Southeast Asia and the Middle East. Recent statements from the Tourism Authority of Thailand (TAT) reveal that the agency has lowered its 2025 forecast for foreign arrivals to 35 million—a significant drop from the previous target of 40 million—due primarily to the underwhelming recovery of the Chinese market. This new reality is reshaping both marketing and investment priorities for Thailand’s second-largest economic sector, with implications for businesses, workers, and communities nationwide (South China Morning Post; Bloomberg).

A recent travel story on a 14-day Asian cruise from Singapore to Bangkok, Hong Kong, and Vietnam is putting multi-destination voyages back in the spotlight, offering Thai tourism stakeholders valuable lessons for attracting regional travelers and boosting cross-border tourism. Shared through the account of international travelers on the Mercury News, the journey highlights iconic cultural and natural heritage sites—particularly Vietnam’s Ha Long Bay—and reveals logistics, safety tips, and economic opportunities for Southeast Asian nations, including Thailand.

In a dramatic shift echoing across the tourism and diplomatic landscapes, China has introduced sweeping visa-free access for citizens from over 70 countries, seeking to reinvigorate its travel sector and global engagement. Meanwhile, the United States—especially under the influence of former President Donald Trump’s ongoing views—has moved in the opposite direction, rolling out new restrictions, higher fees, and bans affecting travelers from a growing list of nations. These divergent paths are not only defining the international tourism recovery post-pandemic, but also symbolizing larger trends in global openness and isolationism—raising questions on what this means for Thai travelers, the region, and the future of cross-border mobility.

With a young, tech-savvy population and rapidly rising digital penetration, Southeast Asia has emerged as one of the most dynamic travel markets in the world. Indonesia-based online travel platform Traveloka has positioned itself at the forefront of this regional transformation, deploying a strategy that turns Southeast Asia’s complex market landscape into its greatest opportunity, according to a recent exclusive interview featured in Skift’s “Inside Traveloka’s Southeast Asia Playbook” (Skift).

The article highlights how Southeast Asia, home to 650 million people, stands out due to its young demographics. Approximately 60% of its population is under the age of 35, with a median age of just 30. Mobile internet now reaches 71% of Southeast Asians, dramatically expanding digital access and travel booking opportunities for millions of first-time travelers. For companies like Traveloka, whose roots are in Indonesia but whose reach increasingly extends to Thailand, Vietnam, Malaysia, and beyond, this demographic shift offers both immense potential and a unique set of challenges.

In the crowded alleyways of Southeast Asia’s cities, the trade in counterfeit goods—designer handbags, watches, electronics, and even medicines—continues to thrive despite mounting international pressure and legal crackdowns. The latest developments have put the region squarely in the sights of the United States, which is threatening punishing tariffs on countries it believes are complicit in the flow of illicit goods. These moves, while targeted at protecting intellectual property and domestic industries, risk triggering broad economic and social consequences across Thailand and its neighbors.

Three years after breaking new ground as the first Asian country to decriminalize cannabis, Thailand is now reining in its green ambitions amid a whirlwind of controversy, regulatory confusion, and social challenges. Effective from this week, new laws require Thais and tourists alike to have a doctor’s prescription to purchase cannabis, sharply curtailing the euphoric “green rush” that swept the nation and turned once-conservative streets into thriving hubs for weed enthusiasts and curious travelers alike. The abrupt policy turn aims to restore some order to a marijuana industry that, by many accounts, spun out faster than policymakers or the public could process, igniting national debate over its economic contributions, social costs, and the pathway forward.

A new era of digital inequality is emerging worldwide, as recent research reveals that artificial intelligence (AI) computing power is rapidly becoming concentrated in just a handful of countries and companies. This growing divide between AI “haves” and “have-nots” is set to disrupt economies, fuel geopolitical rivalries, and shape the scientific and social futures of entire nations, according to a major new investigation by Oxford University researchers and reporting by The New York Times (nytimes.com).

Bangkok’s Suvarnabhumi International Airport has once again solidified its status as one of the region’s key aviation gateways, ranking fourth in the latest list of Southeast Asia’s busiest airports, according to recently published data. The airport served a remarkable 3.11 million passengers over the past reporting period, reflecting the rapid rebound and ongoing transformation in the region’s aviation sector following the pandemic e.vnexpress.net.

This new ranking is significant, not just for Suvarnabhumi but for the future of air travel in Thailand and the broader region. For many Thais, the ability to travel freely, access international destinations, and welcome global visitors is closely tied to both economic vitality and cultural exchange opportunities. As borders reopened and travel demand surged, regional airports—particularly in Thailand, Indonesia, Vietnam, and the Philippines—competed for leadership in capacity, technology, and passenger experience.

Singapore has emerged as Southeast Asia’s leading destination for ultra-high-net-worth (UHNW) travelers, according to the latest findings released by Vista, the world’s largest on-demand operator for private aviation. The new trends underscore a shift in luxury travel preferences and spending patterns among Asia’s wealthiest elite, with regional implications for tourism, investment, and long-term economic development.

Vista’s research, unveiled on June 19, highlights Singapore’s ascent as the premier hub for affluent global jet-setters—a distinction earned through its reputation for safety, world-class hospitality, financial stability, and seamless connectivity. As regional economies recover post-pandemic, the rising frequency of private jet flights to Singapore spotlights its expanding influence among UHNW individuals who, according to Vista, are increasingly prioritizing efficient, bespoke experiences and exclusive access over conventional tourism.

Bali, already world-renowned for its scenic beauty and spiritual richness, has emerged as Southeast Asia’s vibrant new crucible for creative industries, propelled by local talent, affordable production costs, and a strategic location that fosters cross-border commerce in the region. The shift, documented in recent reporting and underscored by major international conferences scheduled throughout 2025, signals not only an evolution in Bali’s identity but portends significant implications for other Southeast Asian economies—including Thailand—as the region looks beyond tourism for sustainable, innovation-driven growth.

A seasoned traveler’s perspective reveals that across decades of change, three cities—Siem Reap in Cambodia, Ipoh in Malaysia, and Hanoi in Vietnam—have undergone remarkable transformations, evolving into vibrant and welcoming hubs that balance rapid development with cultural preservation. According to a recent feature by a long-time observer of the region, these cities have set themselves apart by improving infrastructure, heritage conservation, and overall visitor experience, distinguishing themselves in the ever-competitive Southeast Asian tourism landscape (Business Insider).

A recent travel report from a seasoned Southeast Asia explorer has spotlighted profound improvements in three standout cities—Siem Reap, Ipoh, and Hanoi—underscoring a regional trend of urban revival and sustainable tourism. The findings, chronicled by a writer who has chronicled regional shifts for nearly 30 years, are significant for both the tourism sector and local policymakers eyeing a post-pandemic recovery and future-friendly city development (Business Insider).

The transformation of these Southeast Asian cities matters to Thai readers and regional stakeholders for several reasons. Thailand’s own journey as a tourism powerhouse is reflected in the successes and stumbles of its neighbors—a comparative lens that can help both government and industry learn from best practices. Revitalizing city centers, safeguarding heritage, and stewarding sustainable growth are challenges faced right across the region. As domestic and outbound travel resumes with vigor, these stories also provide inspiration and caution for Thai cities seeking to balance authenticity, livability, and profitability.

Three cities in Southeast Asia—Siem Reap in Cambodia, Ipoh in Malaysia, and Hanoi in Vietnam—have recently emerged as beacons of urban transformation, according to a traveler and correspondent with three decades of firsthand observation across the region. Their trajectory showcases how regional destinations can thrive and improve under carefully managed growth, balancing heritage preservation with dynamic modernization. This story holds valuable lessons for Thailand as it seeks sustainable pathways to develop and promote its own cities on the world tourism map (Business Insider).

A groundbreaking study of ancient genomes from Yunnan, China, is rewriting the history books on the origins and diversity of East Asian populations—with implications reaching as far as Thailand and Southeast Asia. Published in the prestigious journal Science, the research analyzed DNA from 127 ancient humans spanning a remarkable 7,100 to 1,400 years ago. The comprehensive genetic findings challenge previous assumptions about migration, ancestry, and the emergence of linguistic groups still thriving across the region today (Science).

In a development reshaping the Southeast Asian tourism landscape, Malaysia has claimed the top spot as the region’s premier tourism destination, surpassing Thailand for the first time in years, according to official 2024 statistics published yesterday by multiple tourism boards (e.vnexpress.net). Malaysia welcomed an impressive 9.57 million international arrivals so far this year, edging out Thailand at 9.55 million. The new figures highlight shifting regional dynamics and bring pressing questions for Thai tourism’s future.

Half a century after the iconic image of helicopters ferrying the last Americans from Saigon, Asia is once again witnessing tremors from a major shift in U.S. engagement. As the United States gradually pulls back from its long-held position of influence in the region, China is moving decisively to fill the gap, triggering both hope and uncertainty among Asian nations. This changing dynamic raises critical questions about the future of regional stability, the role of global powers, and the enduring resonance of American ideals—issues that hold particular poignancy for Thai policymakers, civil society, and the public.

A groundbreaking archaeological discovery has brought to light evidence of a 140,000-year-old “sunken world” hidden beneath the ocean floor, astonishing scientists with its trove of ancient megafauna and what appears to be an entirely missing species. This revelation, detailed this week in the international science news, offers rare insights into prehistoric life and has the potential to rewrite our understanding of human and animal migration during shifting climate epochs.

The significance of this find resonates well beyond the realm of pure archaeology. For Thai readers, it is a vivid reminder of Southeast Asia’s own submerged landscapes, such as the Sundaland region now beneath the Gulf of Thailand—an area believed to be a cradle of early human migration and biodiversity during the Last Glacial Maximum. These submerged worlds hold clues to the profound transformations driven by past climate events, informing Thailand’s ongoing dialogue about environmental change, ocean conservation, and regional prehistory.

Saba (สะบ้า), known to botanists as Entada rheedii Spreng., is a giant climber found winding its way through Thailand’s forests, bearing massive pods filled with glossy, oval seeds. Known by many local names—สะบ้ามอญ, สะบ้าใหญ่, มะบ้าหลวง, มะนิม, หมากงิม, and more—this remarkable plant holds a special place in traditional Thai and Southeast Asian herbalism. Yet, while Saba’s seeds have long been a source of healing, ceremony, and even magic, a new chapter is unfolding as science begins to validate—and sometimes challenge—the wisdom sewn into local customs. For Thai readers curious about natural health solutions with ancient roots, Entada rheedii represents a fascinating intersection of folklore, pharmacology, and global botanical research.

Known by many names across the region—กระแจะ, พญายา, ขะแจะ, ตุมตัง, and others—Hesperethusa crenulata is a tree whose bark, stem, and wood have long been treasured in traditional Southeast Asian medicine. In Thailand, the engraved word “กระแจะ” conjures centuries of healing practices, folk wisdom, and even romance, as this herbal ingredient not only soothes physical ailments but is often mentioned in the poetry and cultural traditions of the central plains, the north, and northeast. Today, กระแจะ’s ancient legacy is finding new life as research teams shine the spotlight on its potent phytochemicals and their promising applications for beauty, health, and disease prevention.