#Speakyourmind

Thai readers may remember the spectacular social media phenomenon a decade ago, when people across the world — from celebrities to schoolchildren — doused themselves in ice water for the original Ice Bucket Challenge. Launched in 2014, the trend raised over US$220 million globally for ALS (amyotrophic lateral sclerosis), known in Thai as โรคกล้ามเนื้ออ่อนแรง (Lou Gehrig’s disease) and brought international attention to a previously little-known disease. Now, in 2025, the challenge is back — but with an urgent new purpose: breaking the silence around mental health, especially among young people (NBC News, New York Times).

The Ice Bucket Challenge, which captivated the world in 2014 and raised more than US$220 million for ALS research, is back in 2025 with a new mission. This time, university students in the United States are steering a movement to break the silence around mental health among young people. The campaign uses the familiar ritual of pouring ice-cold water over the head, sharing the moment online, and tagging friends, but funds now support Active Minds, a nonprofit focused on youth mental health and suicide prevention.