#Sportsbusiness

Visit Rwanda, the tourism arm of the Rwanda Development Board, announced a landmark move on a sunny September day in Los Angeles: long-term partnerships with two of America’s most-watched football and basketball teams, the Los Angeles Rams and the Clippers. This marks the first time an African tourism brand has secured multi-year sponsorship across both the NBA and the NFL, signaling a bold new chapter in Rwanda’s global marketing push and a broader push by African destinations to ride the worldwide wave of American sports fandom.