#Sportsdrinks

A new report is casting doubt on the necessity of electrolyte powders, drinks, and tablets for the average person—a market that has ballooned to an estimated $38 billion in 2024 alone. As colorful bottles and attractive marketing campaigns promise better hydration, improved health, and even performance boosts, many Thais are left wondering: do these drinks really deliver on their promises, or are they just another health fad?

Electrolyte products are marketed to athletes, fitness enthusiasts, and even ordinary people who want to enhance their daily hydration. Popular in gyms and convenience stores across Bangkok, these drinks contain key minerals such as sodium, potassium, calcium, and magnesium—elements vital for maintaining fluid balance in the body, regulating heart rhythm, and ensuring muscle and nerve function. While sports drinks have become commonplace, public health experts say many Thais may be overestimating their benefits and underestimating the power of a regular balanced diet.

A recent review questions the necessity of electrolyte powders, drinks, and tablets for most people, even as the global market spins toward a multi-billion-dollar figure in 2024. In Bangkok gyms, convenience stores, and online shops, vibrant bottles promise better hydration and performance. For Thai readers, the takeaway is clear: can ordinary meals and water meet everyday hydration needs without chasing every new beverage?

Electrolyte products target athletes, fitness enthusiasts, and busy office workers who want a quick hydration boost. In Thailand, these drinks are common in fitness centers and markets and usually contain minerals such as sodium, potassium, calcium, and magnesium. These electrolytes help maintain fluid balance and support heart rhythm, muscle, and nerve function. Yet public health experts emphasize that a varied, regular diet already provides most of what the body needs for daily activity.

Social media has exploded with claims that adding a pinch of salt or electrolyte powder to your water boosts hydration, but are these new habits really necessary—or even safe—for most people? Recent research and expert consensus suggest that while electrolytes play a vital role in our bodies, most healthy individuals in Thailand and globally can get what they need through the foods they eat, without resorting to expensive supplements or trendy drinks.

Hydration myths spread quickly on social media, but for most healthy Thais, electrolyte powders and salted water aren’t essential. Plain water plus a balanced diet typically meet electrolyte needs, with supplements reserved for particular situations.

The trend mirrors a flood of electrolyte drinks on shelves and in fitness spaces across Thailand. As heat increases and people spend more time outdoors, questions arise about safety, necessity, and the best ways to stay hydrated.