Thriving Thai Startups Amid Aging Demographics and Shifting Education Trends
A wave of social science research suggests that aging populations, the lure of trendy college majors, and even political districting are subtly shaping business, education, and policy—not just abroad but with clear implications for Thailand. A recent summary highlighted by national and international researchers raises questions about Thailand’s entrepreneurial future, graduates’ career paths, and how psychological factors influence public debates.
Thailand is rapidly becoming a “super-aged” society. By 2024, more than one in five Thais was 60 or older, with the share expected to rise in coming decades. Data from international development sources show that this demographic shift could influence market dynamics and business opportunities. In a notable study, researchers examined how older consumers tend to test fewer new brands, potentially limiting startup growth and market competition in sectors frequented by older customers.