#SuccessMyth

A wave of new research is challenging a core belief held by many in Thailand and around the world: that relentless pursuit of achievement—be it higher income, prestigious job titles, or visible markers of success—is the pathway to lasting happiness. Recent findings, popularized in an insightful analysis by Jordan Grumet, M.D., in Psychology Today, suggest that the emotional satisfaction from achieving traditional markers of success is not only fleeting but often overrated. Instead, the research points toward alternative, simpler routes to genuine well-being—emphasizing personal purpose, ongoing self-development, and strong interpersonal relationships as the keys to lasting contentment (Psychology Today).