#Sugaralternatives

A ubiquitous sugar substitute found in Thai supermarkets, bakeries, bubble tea shops, and increasingly in “health” products, erythritol, has emerged as a fresh concern for heart health. Recent scientific studies—including a major investigation led by the University of Colorado Boulder—reveal that consuming even a typical serving of erythritol may rapidly trigger changes in blood vessels and platelets that set the stage for heart attack and stroke. With sugar-free and “keto” diets growing in popularity across Thailand, these findings carry weighty implications for millions of Thai consumers who have long considered erythritol as a harmless alternative to sugar.

A familiar sugar substitute found across Thai supermarkets, bakeries, and bubble tea shops is drawing renewed scrutiny. Erythritol, popular in sugar-free and “health” products, may trigger immediate changes in blood vessels and platelets that increase the risk of heart attack and stroke. With many Thais turning to sugar-free and keto options, these findings carry significant implications for millions who view erythritol as harmless.

Erythritol is a sugar alcohol produced by fermenting corn or wheat starch. It is marketed as a natural, low-calorie option suitable for people with diabetes or those following low-carb regimens. Regulators in the United States and Southeast Asia have approved its use, helping it become widespread in beverages, snacks, toothpaste, and personal care items. Unlike some sugar alcohols, it typically causes little digestive upset, which adds to its popularity.