#Summer2025

Italy remains a dream destination for Thai travelers, renowned for ancient ruins, art-filled piazzas, and unforgettable cuisine. In 2025, visitors are urged to go beyond the basics and experience life as locals do. A fresh guide offers authentic, insider experiences tailored for Thai readers planning summer getaways.

Data from leading tourism firms underscores Italy’s enduring appeal. Nearly 80 million international visitors arrived last year, highlighting Italy as a top European destination. Thai travelers will find clear parallels: history, culture, and everyday life blend to create meaningful journeys beyond crowds and selfies.

Italy has always been a dream destination for Thais, beckoning with its timeless ruins, art-filled piazzas, and legendary cuisine. Yet, in 2025, travellers are urged to go beyond the typical tourist fare and immerse themselves in the country as locals do. A recent BBC Travel article highlights expert insights and insider tips, offering Thais new ways to unlock authentic Italian experiences during their summer holidays.

Thailand, with its vibrant tourism sector, can relate to Italy’s ever-growing popularity. According to a study by Price Waterhouse Cooper and the United States Tour Operators Association, Italy ranks as the top destination for American travellers in 2024 and 2025—a testament to its enduring allure. Each year, Italy welcomes nearly 80 million international visitors, its cities and villages transformed into living museums reflecting centuries of Etruscan, Roman, and Byzantine history. Even as crowds flock to the Mediterranean’s pastel coastlines and Renaissance gems, locals insist that Italy remains a place of deep emotion and transformation, rather than mere sightseeing.

International tourists, once a familiar sight at American landmarks and city centers during the peak summer vacation months, are increasingly opting to take their holidays elsewhere, according to the latest news analysis and tourism research. With North America’s iconic destinations now reporting fewer foreign visitors—particularly from Canada, Europe, and other long-standing source markets—the trend signals a shift with broad implications for both the global and Thai tourism sectors (Wall Street Journal via MSN).

International visitors have begun bypassing the United States this summer due to policy shifts and safety concerns, reshaping global travel patterns and offering new opportunities for Thai tourism. Data from tourism research shows a noticeable dip in visitors from Canada, Europe, and other traditional markets, signaling a broader reallocation of travel to destinations perceived as safer and easier to access.

Historically, the United States drew huge crowds to iconic sites like the Statue of Liberty and Disneyland, alongside extensive shopping and varied landscapes. For Thai travelers, the U.S. has long represented access to education, business opportunities, and rich cultural exchanges. Yet this season, hotels, airports, and tour operators report quieter peak months, with fewer international arrivals and altered itineraries.