#Superfoods

Goji berries, long revered in traditional Asian medicine, have increasingly gained popularity in Thailand and around the globe as a ‘superfood’. But what does the latest scientific research actually say about these vibrant orange-red berries, and are their health claims justified for Thai consumers looking to boost their diet? A wave of recent studies and expert statements paints a complex, nuanced picture—one that separates age-old myth from modern evidence.

Goji berries, also known as wolfberries and native to East Asia, have been staple ingredients in Chinese medicine for centuries. Here in Thailand, where health-conscious consumers are quick to embrace new global wellness trends, dried goji berries are appearing with greater frequency on supermarket shelves, in desserts, and even in street drinks. Their reputation hinges on remarkable claims: immune boosting, eye protection, cancer prevention, metabolic health, and more. But recent reviews in the scientific literature—published as late as 2025—suggest these benefits, while promising, may come with important caveats (USA Today, MergerWatch).

Goji berries, revered for centuries in traditional Asian medicine, have surged in popularity throughout Thailand and globally as proclaimed superfoods, but comprehensive scientific analysis reveals a complex, nuanced picture that separates historical claims from contemporary evidence. As health-conscious Thai consumers increasingly embrace international wellness trends, recent research provides essential guidance for evaluating goji berry benefits while making informed decisions about incorporating these vibrant orange-red berries into traditional dietary patterns that already emphasize natural healing foods and nutritional diversity.

Goji berries—known as wolfberries in traditional East Asian medicine—have surged in popularity in Thailand and around the world as a celebrated superfood. New scientific reviews, however, urge careful interpretation of claims and realistic expectations for health benefits. For health-conscious Thai readers, this piece translates global findings into practical insights aligned with local dietary patterns that already favor diverse, nutrient-rich foods.

Historically used in traditional medicine, goji berries have earned a reputation for boosting immunity, supporting eye health, and aiding metabolic function. In Thailand, dried goji berries appear on supermarket shelves, in desserts, and in beverages, reflecting a growing appetite for global wellness trends. While the health claims are intriguing, researchers emphasize that the evidence is not conclusive and warrants balanced, evidence-based consideration.

Fresh scientific research highlights the remarkable power of specific dietary choices to actively lower cholesterol levels and protect cardiovascular health, offering hope for Thai readers as lifestyle-related heart disease becomes increasingly prevalent throughout the Kingdom. The latest evidence-based guidance identifies ten accessible, everyday foods that scientific studies demonstrate can effectively reduce harmful LDL cholesterol while boosting protective HDL cholesterol, establishing dietary interventions as Thailand’s most powerful and accessible first-line defense against cardiovascular disease that now ranks among the nation’s leading health challenges.

A growing body of research highlights how everyday foods can actively lower LDL cholesterol and boost HDL, offering practical strategies for Thai readers amid rising heart disease. The evidence points to a set of accessible foods that, when integrated into a balanced diet, support cardiovascular health without relying on miracle cures.

In Thailand, where cardiovascular disease remains a leading cause of death and Western eating patterns take hold, these findings offer actionable guidance. The foods work together—fiber-rich grains, healthy fats, and nutrient-dense produce—to reduce inflammation and manage risk factors beyond cholesterol, including blood pressure and body weight.

A wave of fresh research highlights that simple diet changes, specifically eating certain foods, can play a powerful role in lowering cholesterol and protecting heart health—news with growing relevance as Thailand’s lifestyle diseases rise. The latest guidance, published by nutrition experts and synthesised in a comprehensive report by EatingWell, underscores ten everyday foods that scientific evidence shows can actively reduce “bad” LDL cholesterol and boost protective “good” HDL cholesterol, cementing dietary habits as Thailand’s first line of defense against heart disease (EatingWell).

As Thailand continues to embrace health-conscious eating, a buzz has emerged around one question: which berry truly packs the greatest nutritional punch? From the tangy strawberry fields of Samoeng to imported blueberries lining Bangkok’s supermarket shelves, berries have become a local staple and a symbol of premium nutrition. A recent wave of research and international dietitian commentary suggests that while all common berries—blueberries, blackberries, raspberries, and strawberries—offer unique health supershots, choosing the “healthiest” is not as simple as picking a single berry from the basket. With varying concentrations of antioxidants, vitamins, and fiber, each berry brings its own strengths. So, what does the latest research say, and how does it matter for Thai consumers seeking optimal wellbeing through diet?

A new wave of research shines a spotlight on two naturally occurring minerals—magnesium and chromium—commonly found in certain superfoods, as potential allies in the fight against high blood sugar and type 2 diabetes. Health experts and recent meta-analyses suggest that diets rich in these minerals can significantly reduce insulin resistance and help manage blood sugar levels before insulin therapy becomes necessary. This development is particularly relevant in Thailand, where the urbanization-driven rise in non-communicable diseases such as type 2 diabetes mirrors global trends, and dietary adjustments are seen as a practical, preventive strategy (getsurrey.co.uk).

A growing body of research is shining a spotlight on so-called “superfoods”—such as honey, oysters, watermelon, ginger, and ginseng—for their potential benefits to male sexual health and fertility. According to a recent biochemical review published in the journal Current Research in Food Science, these foods may promote testosterone production, sperm quality, and erectile function, providing a natural alternative to pharmaceutical treatments and bringing renewed hope for men seeking to enhance their reproductive well-being (Physicians Weekly).

A growing body of research highlights so-called “superfoods” like honey, oysters, watermelon, ginger, and ginseng for potential benefits to male sexual health and fertility. A recent biochemical review in Current Research in Food Science suggests these foods may support testosterone production, sperm quality, and erectile function. The findings point to natural options that align with practical wellness goals for Thai readers.

In Thailand and around the world, interest in male sexual health and fertility is rising. Nations face concerns about declining birth rates and stress-related sexual function issues. Thai demographics show lower birth numbers alongside reports of male infertility. Many Thai men value evidence-based, natural approaches that honor cultural traditions about food as medicine.

Aronia berries, known scientifically as Aronia melanocarpa and affectionately called chokeberries for their tart kick, travel from North American forests to global kitchens. In Thailand, as elsewhere, they symbolize how age-old herbal knowledge can meet modern science. The berry’s story resonates with Thai readers who seek foods that nourish body and culture alike.

Originally native to eastern North American wetlands, aronia shrubs were valued by Indigenous peoples for food, medicine, and even textile dye. Communities used the berries to fortify diets during cold months and harsh journeys, long before the modern idea of a “superfood” appeared. Ancient networks of knowledge recognized the berries’ rich antioxidant profile, a trait now confirmed by contemporary research.

Aronia berry—known to botanists as Aronia melanocarpa, and affectionately dubbed “chokeberry” for its mouth-puckering tartness—has traversed continents, centuries, and cultures. Once central to the medicinal practices of Native Americans and now celebrated by a new wave of health-conscious consumers, this unassuming dark berry is at the epicenter of a vibrant dialogue between age-old tradition and cutting-edge science. As increasing numbers of consumers in Thailand and worldwide search for foods that both nourish the body and connect with cultural wisdom, aronia’s journey offers a compelling case study in how modern research can validate, challenge, and inspire time-honored herbal practices.

The deep purple-black berries of black currant (Ribes nigrum) have been a cornerstone of herbal practices for centuries, their use woven into the culinary and healing traditions of Europe and Asia. Today, as superfoods trend and scientific curiosity turns to the natural pharmacy of the past, black currant stands out at the fascinating intersection of folk wisdom and modern research. What makes this humble fruit so revered? What does the science say about its reputed powers for immunity, heart health, joint pain, and more? This magazine feature dives deep into the journey of black currant—from wild medicine and old wives’ tales to the cutting-edge laboratories of today—highlighting how a berry once foraged from European forests has become a focus of global wellness research and food innovation.

Black currant (Ribes nigrum) has long threaded its way through European and Asian healing and culinary traditions. Today it sits at the crossroads of folk wisdom and contemporary science, captivating health-minded readers worldwide. This feature explores why this small berry remains so revered and what research says about immunity, heart health, joints, and beyond. The journey from forest foragers to modern wellness products reveals a fruit that travels well beyond its origin.

Green superfood powders, rich in kale, spinach, and matcha, are enjoying a remarkable global resurgence, finding their way into everything from smoothies to traditional wellness practices. Marketed as a shortcut to vibrant health and endless energy, these emerald blends promise to bridge the gap between ancient herbal wisdom and the fast-paced lifestyles of today’s health-conscious consumers. But do their purported benefits withstand scientific scrutiny? Let’s explore how these iconic greens traveled from traditional remedies to modern supplement aisles – and what science really says about their power.

Green superfood powders, rich in kale, spinach, and matcha, are enjoying a global resurgence. Once confined to health stores, they now appear in smoothies and traditional wellness routines. Marketed as a quick route to vitality, these emerald blends promise to bridge ancient herbal wisdom with modern, fast-paced lifestyles. But do the claimed benefits stand up to scrutiny? Here is a professional, journalistically rigorous look at how these greens moved from tradition to the supplement aisle—and what science says.

The reputation of coconut oil as a “healthy superfood” is under renewed scrutiny following warnings from international nutrition experts and a wave of new research suggesting that its widely advertised health benefits may be seriously overstated. This development has significant implications for Thailand, one of the world’s top coconut producers and a nation where coconut oil is embedded in culinary and cultural traditions.

For years, coconut oil has enjoyed a revival among global health-conscious communities and foodies, touted as a miracle ingredient—said to promote weight loss, boost brain function, and improve heart health. From Bangkok’s vegan cafes to the wellness aisles of convenience stores nationwide, coconut oil is marketed as a clean, natural, and nutritious alternative to other fats. Yet, according to recent expert analysis and research covered by Fortune, these glowing endorsements are not aligned with the current scientific consensus on dietary fats and cardiovascular health. Nutrition scientists cited in the article urge consumers not to “fall for the lie” that coconut oil is a healthy superfood, pointing squarely to its extremely high saturated fat content—around 90%—which is one of the highest among cooking oils and rivals that of butter and animal lard (Fortune).

Recent research has revealed that almonds, a nut commonly enjoyed for its taste and health benefits, are emerging as a superior source of protein compared to eggs. Many fitness enthusiasts and those interested in weight management may find this discovery quite significant, as protein plays a pivotal role in muscle growth and satiety.

Historically, eggs have been a popular choice for protein intake, often immortalized in pop culture, like Sylvester Stallone’s famous raw egg consumption in Rocky. However, a 30-gram serving of almonds offers approximately 7 grams of protein, surpassing the 6 grams found in a medium-sized egg. Aside from protein, almonds provide essential nutrients such as vitamin E, magnesium, fiber, and healthy fats, making them a comprehensive dietary addition for those focused on enhancing physical performance and recovery post-exercise.

A small green fruit with a storied place in Thai culture is drawing renewed attention from researchers and health-conscious shoppers alike. Known locally as มะขามป้อม or amla, this fruit has many names across Asia and a long tradition of use in everyday healing. Now, its possible benefits are being explored through modern science, bridging ancient wisdom and evidence-based medicine for a Thai audience.

Tradition and daily life in Thailand keep มะขามป้อม at the heart of natural health. Folk remedies treat coughs, support immune resilience, and are valued as a cooling tonic in traditional Thai medicine. In northern and northeastern communities, the fruit also carries symbolic meaning—often exchanged as a gesture of well-being and care. Healers commonly prepare infusions, syrups, and dried pieces for regular use, reflecting a holistic approach to health that complements modern care.

Across generations and geographies, the small green fruits of the มะขามป้อม, or Phyllanthus emblica L., have occupied a near-mythical status in Thai culture and across Asia. Often referred to as “ma-kham pom” in Thai and known by various local names—including กันโตด in Khmer-speaking communities, กำทวด in Ratchaburi, and สันยาส่า among the Karen in Mae Hong Son—this traditional remedy stands at the crossroads of ancient wisdom and emerging clinical science. As evidence mounts for its health benefits, the มะขามป้อม is enjoying renewed attention, celebrated not only for its flavor and folklore but also for its role in preventive and integrative health approaches in Thailand and beyond.