#Superfoods

As Thailand continues to embrace health-conscious eating, a buzz has emerged around one question: which berry truly packs the greatest nutritional punch? From the tangy strawberry fields of Samoeng to imported blueberries lining Bangkok’s supermarket shelves, berries have become a local staple and a symbol of premium nutrition. A recent wave of research and international dietitian commentary suggests that while all common berries—blueberries, blackberries, raspberries, and strawberries—offer unique health supershots, choosing the “healthiest” is not as simple as picking a single berry from the basket. With varying concentrations of antioxidants, vitamins, and fiber, each berry brings its own strengths. So, what does the latest research say, and how does it matter for Thai consumers seeking optimal wellbeing through diet?

A new wave of research shines a spotlight on two naturally occurring minerals—magnesium and chromium—commonly found in certain superfoods, as potential allies in the fight against high blood sugar and type 2 diabetes. Health experts and recent meta-analyses suggest that diets rich in these minerals can significantly reduce insulin resistance and help manage blood sugar levels before insulin therapy becomes necessary. This development is particularly relevant in Thailand, where the urbanization-driven rise in non-communicable diseases such as type 2 diabetes mirrors global trends, and dietary adjustments are seen as a practical, preventive strategy (getsurrey.co.uk).

A growing body of research is shining a spotlight on so-called “superfoods”—such as honey, oysters, watermelon, ginger, and ginseng—for their potential benefits to male sexual health and fertility. According to a recent biochemical review published in the journal Current Research in Food Science, these foods may promote testosterone production, sperm quality, and erectile function, providing a natural alternative to pharmaceutical treatments and bringing renewed hope for men seeking to enhance their reproductive well-being (Physicians Weekly).

Aronia berry—known to botanists as Aronia melanocarpa, and affectionately dubbed “chokeberry” for its mouth-puckering tartness—has traversed continents, centuries, and cultures. Once central to the medicinal practices of Native Americans and now celebrated by a new wave of health-conscious consumers, this unassuming dark berry is at the epicenter of a vibrant dialogue between age-old tradition and cutting-edge science. As increasing numbers of consumers in Thailand and worldwide search for foods that both nourish the body and connect with cultural wisdom, aronia’s journey offers a compelling case study in how modern research can validate, challenge, and inspire time-honored herbal practices.

The deep purple-black berries of black currant (Ribes nigrum) have been a cornerstone of herbal practices for centuries, their use woven into the culinary and healing traditions of Europe and Asia. Today, as superfoods trend and scientific curiosity turns to the natural pharmacy of the past, black currant stands out at the fascinating intersection of folk wisdom and modern research. What makes this humble fruit so revered? What does the science say about its reputed powers for immunity, heart health, joint pain, and more? This magazine feature dives deep into the journey of black currant—from wild medicine and old wives’ tales to the cutting-edge laboratories of today—highlighting how a berry once foraged from European forests has become a focus of global wellness research and food innovation.

Green superfood powders, rich in kale, spinach, and matcha, are enjoying a remarkable global resurgence, finding their way into everything from smoothies to traditional wellness practices. Marketed as a shortcut to vibrant health and endless energy, these emerald blends promise to bridge the gap between ancient herbal wisdom and the fast-paced lifestyles of today’s health-conscious consumers. But do their purported benefits withstand scientific scrutiny? Let’s explore how these iconic greens traveled from traditional remedies to modern supplement aisles – and what science really says about their power.

The reputation of coconut oil as a “healthy superfood” is under renewed scrutiny following warnings from international nutrition experts and a wave of new research suggesting that its widely advertised health benefits may be seriously overstated. This development has significant implications for Thailand, one of the world’s top coconut producers and a nation where coconut oil is embedded in culinary and cultural traditions.

For years, coconut oil has enjoyed a revival among global health-conscious communities and foodies, touted as a miracle ingredient—said to promote weight loss, boost brain function, and improve heart health. From Bangkok’s vegan cafes to the wellness aisles of convenience stores nationwide, coconut oil is marketed as a clean, natural, and nutritious alternative to other fats. Yet, according to recent expert analysis and research covered by Fortune, these glowing endorsements are not aligned with the current scientific consensus on dietary fats and cardiovascular health. Nutrition scientists cited in the article urge consumers not to “fall for the lie” that coconut oil is a healthy superfood, pointing squarely to its extremely high saturated fat content—around 90%—which is one of the highest among cooking oils and rivals that of butter and animal lard (Fortune).

Recent research has revealed that almonds, a nut commonly enjoyed for its taste and health benefits, are emerging as a superior source of protein compared to eggs. Many fitness enthusiasts and those interested in weight management may find this discovery quite significant, as protein plays a pivotal role in muscle growth and satiety.

Historically, eggs have been a popular choice for protein intake, often immortalized in pop culture, like Sylvester Stallone’s famous raw egg consumption in Rocky. However, a 30-gram serving of almonds offers approximately 7 grams of protein, surpassing the 6 grams found in a medium-sized egg. Aside from protein, almonds provide essential nutrients such as vitamin E, magnesium, fiber, and healthy fats, making them a comprehensive dietary addition for those focused on enhancing physical performance and recovery post-exercise.

Across generations and geographies, the small green fruits of the มะขามป้อม, or Phyllanthus emblica L., have occupied a near-mythical status in Thai culture and across Asia. Often referred to as “ma-kham pom” in Thai and known by various local names—including กันโตด in Khmer-speaking communities, กำทวด in Ratchaburi, and สันยาส่า among the Karen in Mae Hong Son—this traditional remedy stands at the crossroads of ancient wisdom and emerging clinical science. As evidence mounts for its health benefits, the มะขามป้อม is enjoying renewed attention, celebrated not only for its flavor and folklore but also for its role in preventive and integrative health approaches in Thailand and beyond.