#SupplementTrends

Dietary supplements have become an omnipresent feature of modern wellness culture, with shelves in drugstores, supermarkets, and online platforms crowded by an ever-expanding array of vitamins, minerals, probiotics, and herbal extracts. While the United States remains a major hub of the supplement industry, this rapid growth is mirrored in Thailand, where the sector has seen unprecedented expansion over the past decade. This news report investigates the forces powering the supplement surge, the health realities behind the claims, and what these trends mean for Thai consumers, health regulators, and policymakers.