#Sustainable

A stark warning echoes from Mexico that could reshape Thailand’s booming coastal tourism. In the Andaman Sea and Gulf of Thailand, millions seek whale sharks, dolphins, and vibrant reefs. Yet new evidence shows that even well-intentioned protections can fail without strong enforcement, training, and stakeholder engagement. Thailand’s tourism sector, worth more than $60 billion annually, faces a paradox: rapid growth and rising revenue alongside increasing risk to the very marine ecosystems that attract visitors.

A sobering pattern emerges from Mexico’s Bahía de Banderas: despite clear rules to shield whales during tourist encounters, about 88% of whale-watching trips violate safety guidelines. A four-year study shows that many operators push for close approaches and longer viewing times, risking mother-calf pairs and the whales’ energy reserves. The findings offer crucial lessons for Thailand, where coral reefs, sea turtles, and other marine life face similar pressures from growing visitor numbers.