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Slow Luxury on Rails: Thailand’s Blue Jasmine Reimagines Cultural Tourism
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thailand
A new luxury rail experience in Thailand promises a deeper, more meaningful way to explore the kingdom’s heritage. The Blue Jasmine will launch a nine-day boutique hotel on wheels route between Bangkok and Chiang Mai in November 2025, prioritizing cultural immersion over rapid transit.
The project marks a shift toward higher-value tourism designed to encourage longer stays and stronger engagement with local communities. By linking cultural encounters with sustainable livelihoods, the Blue Jasmine aims to distribute tourism benefits more widely across rural areas.
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