#Sustainabletourism

Dubrovnik has kicked off a bold experiment to reclaim life inside its ancient walls. The city that long drew millions of visitors—cruise passengers piling off ships in droves, crowds clogging the stone lanes, and a skyline crowded with souvenir stalls—has begun capping numbers, curbing cruise traffic, and even outlawing wheeled suitcases on its cobblestones as it pivots toward a new, more sustainable equilibrium. The changes are sweeping, data-driven, and deeply pragmatic: a hard cap on the number of people inside the walls at 11,200, a dramatic reduction from peak days when tens of thousands could be counted within the medieval precincts. Cruise ships are now limited to two per day, down from a flourishing schedule that once reached about eight per day, and docking windows have been extended so visitors can explore at a more relaxed pace and spend money in local venues rather than sprint through landmarks.

Helsinki has retained its title as the world’s most sustainable tourist destination for 2025, a distinction awarded by the Global Destination Sustainability Index which tallies 70 indicators across more than a hundred cities. The top ranking underscores a growing global appetite for tourism that protects the climate, uplifts local communities, and keeps everyday life livable for residents. For Thai readers, the findings offer a concrete blueprint—an invitation to look beyond visitor numbers and toward how cities shape experiences, economies, and environments in the long run.

The Dominican Republic is pivoting toward a bold coastal transformation in Pedernales, home to the Cabo Rojo stretch of beaches that researchers say could redefine Caribbean tourism. Plans for a new international airport, a cruise port, and a cluster of luxury hotels are framed as a landmark shift away from the country’s traditional sun-and-sand hubs. Early discussions among economists and environmental scientists suggest the project could unlock significant local employment and infrastructure gains, while also raising urgent questions about conservation, cultural preservation, and climate resilience. For Thai readers watching how coastlines become engines of growth, the Pedernales case offers both a blueprint and a cautionary tale about the costs and trade-offs of rapid tourism expansion.

Travel has never been easier to access, yet new research suggests it may be harder to find true meaning behind the miles. The latest thinking in travel studies argues that as destinations become increasingly polished and experiences more commodified, the real value of a journey now lies in resonance—the kind of imprint a place leaves on us when we listen, adapt, and engage rather than simply check boxes on a hit-list itinerary. This shift matters for Thai readers because our country sits at a crossroads of mass-tourism pressure and a growing appetite for authentic, locally rooted experiences that can sustain communities while enriching visitors.

A growing wave in travel is turning legends into experiences you can book. From private tours of ancient sites that are usually closed to the public, to stays in heritage hotels once ruled by local families, travelers around the world are chasing immersive encounters that feel “legendary.” For Thai travelers, this shift translates into a new menu of opportunities and choices: how to balance authentic immersion with responsible tourism, how to safeguard cultural integrity, and how to bring a sense of wonder back home after a journey that felt timeless.

Travel trends are shifting again this year, and two ideas — forest bathing and noctourism — sit at the center of a broader movement toward authenticity and quieter, more meaningful experiences. A leading business media outlet recently highlighted ten alternative travel trends that are taking off, noting that travelers increasingly crave “more authentic and less touristy” experiences. While the full list spans many angles — from slow travel to local culinary safaris — forest bathing and noctourism stand out for their healthful, culturally resonant potential and their ability to connect visitors with places in a sustainable way. For Thailand, a country famed for its rich landscapes, temple towns, and vibrant night markets, these trends offer both opportunities and challenges as the industry recalibrates after the disruptions of the past few years.

Naples is a city built on layered stories—pizza, sea breeze, and centuries of street life. Today its busiest arteries carry a counter-story as well: a surge of visitors and short‑term renters that many residents say hollow out neighborhoods, push families to the margins, and turn once-vibrant streets into open-air shopping malls. The stark portrayal of Naples in recent reporting is not merely a travel feature; it’s a case study in the real costs of tourism that pours money in but drains homes, culture, and community. “The historic center of Naples is dead,” a sociologist and activist who lives in the Sanitā district recently told reporters. “Those streets aren’t neighborhoods anymore. There are no Neapolitans left, no real life left. They’ve become playgrounds, open-air shopping malls.” That sentiment captures a broader pattern: when tourism grows faster than a city’s ability to manage it, the city risks losing the very qualities that drew visitors in the first place.

In Siquijor, a palm-fringed island famed for white beaches and a long-held reputation for mysticism, a new wave of research is turning curious travelers into data points. Researchers are tracing how the island’s celebrated healers—known for practices tied to ancient folk beliefs—are navigating a tourism economy that promises jobs and exposure but also poses questions about authenticity, consent, and cultural preservation. The latest inquiries seek to understand not only what visitors seek, but what locals give and gain when centuries-old healing lore becomes a coast-to-coast draw.

A new wave of luxury villa development around Komodo National Park is prompting urgent questions about wildlife conservation and the true costs of “world-class” tourism. Environmentalists warn that unchecked expansion risks fragmenting dragon habitat, increasing human-wildlife interactions, and undermining decades of conservation work. The debate has sharpened after plans surfaced to extend upscale accommodation and private tourism infrastructure into buffer zones that were once considered sacred buffers for the park’s delicate ecosystems. In short, the question on many conservationists’ minds is whether Thailand’s neighbors are replicating a risky model that could jeopardize one of Southeast Asia’s most iconic species.

A burst of rural renewal is taking hold in Portugal, where abandoned villages have been transformed into vibrant hospitality hubs. This model offers practical lessons for Thailand as it seeks to revitalize declining rural communities, preserve cultural heritage, and create sustainable tourism that benefits local families. Portugal’s experience shows that thoughtful restoration can revive forgotten places while honoring architectural traditions and community values.

In Thailand, rural-to-urban migration has left many villages with shrinking populations and aging infrastructure. Adapting Portugal’s village hotel concept to Thai contexts could yield unique experiences that celebrate local heritage and strengthen village economies. The goal is to weave tourism into the everyday life of communities, not separate it from them.

A dramatic shift in global travel patterns is reshaping the tourism industry as extreme heat and wildfires drive millions of travelers to seek cooler, quieter destinations during traditionally peak summer months. This “coolcation” movement represents more than a temporary trend—it signals a fundamental transformation in how climate change is altering tourist behavior and destination competitiveness worldwide, creating unprecedented opportunities for Thailand to diversify its tourism strategy while addressing climate adaptation challenges.

Tourists are choosing cooler and quieter trips this year. This trend has grown in response to extreme heat and wildfires in popular summer destinations. The shift changes global travel patterns and affects tourism-dependent economies. (CNBC) (CNBC article)

The rise of “coolcations” means people choose temperate climates. They book trips outside peak summer months. They prefer higher latitudes, mountains and lakes. Travel advisors report that climate fears drive many bookings. (CNBC; Virtuoso) (CNBC article) (Virtuoso press release)

Portugal’s remarkable transformation of abandoned rural villages into thriving hospitality destinations offers compelling lessons for Thailand’s efforts to revitalize declining rural communities while creating sustainable tourism opportunities that preserve cultural heritage and support local economies. The Portuguese model demonstrates how thoughtful restoration projects can breathe new life into forgotten places while respecting architectural traditions and community values.

This innovative approach carries profound relevance for Thailand, where rural-to-urban migration has left many traditional villages struggling with population decline, economic stagnation, and cultural erosion. By adapting Portugal’s village hotel concept to Thai contexts, the kingdom could develop unique tourism products that celebrate its rich rural heritage while creating meaningful economic opportunities for communities throughout the country.

Portugal has turned ruined villages into working hotels that revive local life and culture. (Forbes)
The trend mirrors Italy’s albergo diffuso model and offers lessons for Thailand. (Forbes)

The Portuguese model restores old houses into guest rooms. (Forbes)
The model keeps buildings in their original places. (Wikipedia)

The projects add small services like bakeries and restaurants. (Forbes)
They keep local crafts and food at the centre of the guest experience. (Forbes)

A global shift in travel behavior is reshaping the industry as extreme heat and wildfires push travelers toward cooler, quieter destinations during peak summer. This growing “coolcation” trend signals a lasting change in how climate change affects destination appeal, creating a strategic opportunity for Thailand to diversify its tourism portfolio while enhancing climate resilience.

Thailand’s tourism sector, which welcomes tens of millions of international visitors each year, stands to gain from this transformation. By adapting to climate-driven demand, the country can promote sustainable, year-round tourism that supports communities and reduces vulnerability to climate shocks.

Italians are changing their holiday habits this summer.
They are trading long beach stays for cooler mountain breaks.

This shift matters for tourism planners in Thailand.
Thailand relies on beach tourism for jobs and revenue.

The pattern began after intense heatwaves hit Europe this year.
Tourists sought cooler air higher in the Alps and Dolomites (Euronews).

Many coastal businesses reported steep visitor drops in June and July.
Some areas saw visitor numbers fall by as much as 25 percent (Euronews).

As climate change erases glaciers, bleaches reefs and reshapes coastlines, a growing wave of travellers are chasing the experience of seeing vanishing wonders. New analysis by legal and social scientists argues that emotion-driven “last-chance” travel can be harnessed for conservation if managed carefully, but left unchecked it risks accelerating damage to the very sites visitors want to mourn and protect (An ethical guide to last-chance tourism). The debate matters to Thailand because the nation’s reefs, islands and coastal communities face the same pressures from overtourism and warming seas that are destroying destinations worldwide (An ethical guide to last-chance tourism).

Can emotion-driven tourism save endangered places, or does it hasten their destruction? For Thailand’s threatened reefs and islands, the answer depends on choices made today.

The scene unfolds daily across Thailand’s marine parks: divers descend through crystal waters toward bleached coral gardens, their cameras capturing what marine biologists warn may be final glimpses of ecosystems millennia in the making. Above the surface, longtail boats ferry snorkelers to sites where rising sea temperatures have transformed vibrant reef cities into ghostly underwater monuments.

Last-chance tourism is taking Thai audiences by storm as travelers chase once-in-a-lifetime experiences before ecosystems vanish. In Thailand’s marine parks, divers glide over bleached corals while longtail boats ferry snorkelers to sites strained by warming seas. The result is a double-edged opportunity: extraordinary awareness and real risks to fragile habitats.

People come to witness what climate change is erasing. Tourism dominates Thailand’s coast, supporting millions of jobs and contributing a large share of foreign exchange earnings. The challenge is guiding this powerful impulse toward conservation rather than crowding and further damage.

Aerial views of Ora Beach on Seram Island reveal turquoise lagoons framed by limestone cliffs, rivaling the Maldives at a fraction of the cost. Yet this Indonesian paradise remains largely off the global radar because reaching it requires a series of time-consuming transfers that turn a vacation into a logistical challenge. The lesson is clear for Thai travelers and regional planners: infrastructure shapes where tourists go, even when the scenery is world-class.

Ora Beach on Seram Island offers turquoise lagoons, dramatic cliffs and near-empty sands that feel like a Maldives getaway for a fraction of the price, yet travel to such places remains slow, costly and logistically tricky — a problem that is keeping many visitors clustered in Bali while smaller islands plead for better connections and investment. ( Want a cheap Maldives-like holiday in Indonesia? The problem is getting there — SCMP )

How the world’s most-visited country avoids resident backlash while breaking tourism records

While Spanish cities erupted in anti-tourist protests and Italian destinations buckled under visitor pressure in 2024, France quietly welcomed a record-breaking 100 million international visitors without triggering widespread social unrest. This remarkable achievement offers crucial insights for Thailand’s tourism industry as the kingdom seeks to balance economic growth with community well-being and environmental protection.

The French Formula: Dispersion, Domestic Travel, and Smart Management

France’s success stems from a carefully orchestrated strategy that prevents tourist saturation from reaching what researchers call the social “tipping point” — the moment when local tolerance collapses into active resistance. According to tourism analysts at Euronews and industry data from Atout France, this approach has three pillars that Thailand can adapt to its own unique context.

A new look at France’s tourism management offers practical guidance for Thailand as it balances growth with community well-being and environmental protection.

France avoided resident backlash and still posted record visitor numbers in 2024. Analysts say three core pillars kept demand from tipping into social resistance: geographic dispersion, a strong domestic travel market, and smart management of attractions. Thailand can adapt these lessons to fit its own unique landscape and cultural context.

Why spectacular beaches remain out of reach for most travelers — and what Thailand can learn

Crystal-clear lagoons stretch toward dramatic limestone cliffs at Ora Beach on Seram Island, creating postcard-perfect scenes that rival the Maldives at a fraction of the cost. Yet this Indonesian paradise, like countless similar destinations across the archipelago, remains largely unknown to international travelers due to a fundamental challenge: getting there requires multiple time-consuming transfers that can transform a relaxing beach holiday into a logistical marathon.